The bulk of the panels at SXSW have been on the whole ordinary. Rather than pulling interesting people around a topic to project new ideas about the future – the panels seemed to have a different formula. One that is “how can I promote my company/personal brand the best, under the guise of an interesting topic filled with buzz words that will suck the audience in”. There are outliers of course, but that’s how I feel most of them have been.

It’s wrong for me to be judgmental of the entire conference, but I have to contrast that with the bloggers room. I’m a new face to the industry, especially the US world where I know few people. But sitting down working on my things (outside of the bubble that is SXSW), I randomly meet people who introduce me to other people. Interesting conversations, interesting people, and you never know who you will bump into.

Like Grant Robertson who interviewed me for one of the most trafficked websites around! (number 23 blog in the world.) Check out what I say, explaining what the DataPortability Project is, and what we’ve been doing since last years SXSW. I wish I said more informative stuff (ie, this is not self-promotion, if I think I did lame!) – but just goes to show where the real value out of a conference like this is: the centralisation of so many people that think alike, interested in each other, thinking about the future.

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