{"id":80,"date":"2007-03-26T20:31:14","date_gmt":"2007-03-26T09:31:14","guid":{"rendered":"http:\/\/Liako.Biz\/2007\/03\/im-on-the-apml-workgroup\/"},"modified":"2007-03-26T20:31:14","modified_gmt":"2007-03-26T09:31:14","slug":"im-on-the-apml-workgroup","status":"publish","type":"post","link":"https:\/\/eliasbizannes.com\/blog\/2007\/03\/im-on-the-apml-workgroup\/","title":{"rendered":"I’m on the APML workgroup"},"content":{"rendered":"

As Chris announced<\/a>, I’m now a member of the APML<\/a> work-group. So the question, is why have I joined it? Because profiling is huge. People are only starting to get to grips with the loss of privacy on the web – I suppose an externality of an electronic world. I remember reading about some guy who posted on a marijuana bulletin board in 2000, and that it still comes up in Google searches. Prospective employers, prospective girlfriends, prospective anything – he now cannot control the information that he was once a pot head. It’s like someone watching you get changed, and you don’t have the option of pulling the curtain. Privacy, is about giving you the choice to use that curtain – whether you’re an exhibitionist or not!<\/p>\n

Something a lot of people arn’t aware of, is the amount of data other companies are collecting – and you can’t control it. You reading this blog posting – I can find out what browser you have, what city you are viewing this from, who your Internet service providor is – heck I even know what version of windows you use. And I’m not even trying to profile you – think about Google<\/a> or DoubleClick<\/a> that know of every website you visit by placing a cookie on your computer.<\/p>\n

Why do people want to collect information about you, known as your “attention data”? Because they can profile you – and when you can profile someone, you can personalise the experience for them…and target their advertising better.<\/p>\n

The APML standard does a very simple thing: it allows you to control your “attention”. It’s still early days, and although there are some smart people discussing some deep issues on it, everyone on the work-group is still feeling their way of where this standard is going to go.<\/p>\n

If you have thought about targeted advertising – and if you don’t you should<\/a> – I would watch this standard. Or better still, start discussing it – this is a huge opportunity to set things right, before the Internet dominates our lives.<\/p>\n","protected":false},"excerpt":{"rendered":"

As Chris announced, I’m now a member of the APML work-group. So the question, is why have I joined it? Because profiling is huge. People are only starting to get to grips with the loss of privacy on the web – I suppose an externality of an electronic world. I remember reading about some guy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[43,58,65,119,409,169,190,412,198,261,268,415,416,286,313,356,392,401],"class_list":["post-80","post","type-post","status-publish","format-standard","hentry","category-dataportability","tag-advertising","tag-apml","tag-attention","tag-data","tag-dataportability","tag-google","tag-information","tag-internet","tag-issue","tag-opportunity","tag-people","tag-personal-blog","tag-privacy-dataportability","tag-profiling","tag-search","tag-targeted-advertising","tag-web","tag-youtube","post-preview"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/posts\/80","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/comments?post=80"}],"version-history":[{"count":0,"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/posts\/80\/revisions"}],"wp:attachment":[{"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/media?parent=80"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/categories?post=80"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eliasbizannes.com\/blog\/wp-json\/wp\/v2\/tags?post=80"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}