Frequent thinker, occasional writer, constant smart-arse

Google should acquire Friendfeed, the leader in the real time web

May is real time month: everyone is now saying the latest trend for innovation is the real time web. Today, we hear that Larry Page, co-founder of Google, confirming to Loic Le Meur that real time search was overlooked by Google and is now a focus for their future innovation.

With all this talk of Google acquiring Twitter, I’m now wondering why isn’t Friendfeed seen as the best candidate to ramp up Google’s real time potential.

Friendfeed does real time better than anyone else. Facebook rules when it comes to the activity stream of a person ‚Äì meaning, tracking an individuals life and to some extent media sharing. Twitter rules for sentiment, as it’s like one massive chat room, and to some extent link sharing. But Friendfeed, quite frankly, craps all over Facebook and Twitter in real time search.

Why? Three reasons:

1) It‚Äôs an aggregator. The fundamental premise of the service is in aggregating people‚Äôs lives and their streams. People don‚Äôt even have to ever visit Friendfeed other than an initial sign up. Once someone confirms their data sources, Friendeed has a crawler constantly checking an individuals life stream AND that’s been validated as their own. It doesn‚Äôt rely on a person Tweeting a link, or sharing a video ‚Äì it‚Äôs done automatically through RSS.

2) It’s better suited for discovery. The communities for Twitter, Facebook, and Friendfeed are as radically different as America, Europe, and Asia are in cultures. People that use Friendfeed literally sit there discovering new content, ranking it with their “likes” and expanding it with their comments to items. It’s a social media powerhouse.

3) It’s better technology. Don’t get me wrong, Facebook has an amazing team. But they don’t have the same focus. With less people and less money – but with a stricter focus – Friendfeed actually has a superior product specifically when it comes to real time search. Their entire service is built around maximizing it.

Up until now, I‚Äôve been wondering about Friendfeed’s future. It has a brilliant team rolling out features I didn‚Äôt even realise I needed or could have. But I couldn’t see the value proposition ‚Äì or rather, I don‚Äôt have the time to get the value out of Friendfeed because I have a job that distracts me from monitoring that stream!

But now it‚Äôs clear to me that Friendfeed is a leader in the pack – a pack that’s now shaping into a key trend of innovation. And given the fact the creator of Gmail and Adsense is one of the co-founders, I couldn‚Äôt imagine a better fit for Google.

4 Comments

  1. ax0n

    Fascinating, but I don’t know how feasible it is, given that most (if not all) of friendfeed’s founders are ex-Googlers. I suppose it would boil down to how many bridges were burned on their way out, and if the friendfeed crew has a bad taste in their mouths from their first stint at Google.

  2. Andreas Klinger

    And friendfeed features by far tighter social graph information than most google features. They also have more clear information about multiple profiles accross the internet then e.g. google profiles.

  3. Oliver Thylmann

    I agree with ax0n but for a bit different reason. I think the crew still likes Google and Google still likes them, but imagine Google buying them for Millions and millions. Most of the Google people would say … hey, let’s leave and they buy me back, so I will hold back that idea that I have now.

    so I doubt it will ever happen

  4. Search Craigslist

    FriendFeed is doing tremendously well since they’ve redesigned their site in May. You can easily read what your friends are up to around the web in a real-time stream. In fact, I’m getting more friends signing up to Friendfeed than I’m getting on Twitter.