Startup’s that are built-to-flip (ie, sold early on) may be the best and dominant way to sustain innovation. How so? Because through observation of the brilliant people I’ve met in technology startup world, I’ve come to realise an important lesson: entrepreneur’s have an expiry date.

I just don’t care any more
I started writing this post sitting in my parents living room last week in Sydney, where I visited for the Christmas break to spend time with family. Chatting away with my parents, my father said something very startling but also very relevant. He was talking about his 73 years of life and the 47 years he’s had as a lawyer. Once a fiery dragon in the courts and of life, he’s now an aged playboy winding himself down. He said he’s thinking of giving it up and going into retirement, as he has been working these last few years purely for the passion. Why quit now, I asked: “I just don’t care anymore”.

I’ve got countless anecdotal examples (but none I can share specifically here, sorry). People I thought that were pushing to create global businesses, are now giving way to other priorities and looking to sell their very valuable company. People who have been involved with a startup for over four years, that’s only now exploding in growth, but feeling fatigued and ready to move on.

It’s not just entrepreneurs
A good friend of mine who has worked for five years at a big bank, is now looking for a change in employer. Several other friends, who have been in long-term romantic relationships for around 3-5 years, are now feeling the pressure of making a decision: get married or stop wasting her time. And sometimes it’s not them making the decision – but it’s what she’s probably thinking.

Passion, fire and ambition is needed to start something – whether it be a new job at a big brand company, a new company that disrupts the industry, or a partner that reinvigorates your life. But like life itself, there is a predictable pattern that follows. What gets born will also mature – and will die, one day. It’s just how life is; what goes up, will go down as well.

Build to flip: it’s a good thing
Bringing this back to the point of this post, I want to highlight that the obsession to build a sustainable business is actually not a normal thing. And I said obsession, because a few years ago I made a naive plea that that was the only way. Now that I’ve seen more, I’ve realised it’s a way but not the common way.

People that create businesses are creative. The same reason that makes them creative, is also the same reason that has them get bored when a process gets repeatable. The types of personality that start a company and battle during its pre-revenue days, are vastly different from the ones that help grow and manage a profitable business.

So the next time people criticise a company that doesn’t stay the course towards an IPO, and let’s itself get bought out – just remember, that sometimes, it’s because the people behind them just don’t care anymore. And that’s perfectly alright. Don’t fight it – it’s how it is.