Frequent thinker, occasional writer, constant smart-arse

Tag: Social Media

The social media police state will be its undoing

Back in 2009, I attended the Identity Common‘s annual conference and met a gentlemen who pitched me his HTML5 social networking app. HTML5 was the flashy new technology of the time and social networking was all the rage due to Twitter and Facebook. Burbn is what it was called and even though I thought it had no commercial value, it was still a memorable encounter. One year later, Burbrn would pivot to Instagram and that gentleman, Kevin Systrom, would sell his company for a billion years later.

Although I was oblivious to meeting the man who would create one of the world’s most impactful social media products, I was nevertheless aware of a coming storm. A year before that conference for example, I wrote a blog post thanking 2008 because we finally had a name for new media, “social media”. A term that was nascent back then but which now dominates our way of life. If you read that history I did, I also correctly predicted our friends would filter the world for us. What I never saw coming was how nation states would commit information warfare, where among many other things these same friends of mine were repeating propaganda which shaped our views.

30282 Super Secret Police Enforcer

“30282 Super Secret Police Enforcer” by Masked Builder is licensed under CC BY 2.0

A wakeup call

This information warfare is apparent on social media these days, suffocating these platforms. I’m currently in Russia and so I rely on a VPN to get access to things as unremarkable as LinkedIn. While this fact is not the reason why Instagram just disabled my account, it’s certainly a factor. I was trying to curate my connections as after a decade of following people my feed was crowded. Meaningful connection with everyone was not possible and I missed the content of those I did care about, making it slightly unusable. (Instagram even understood this as I would get frequent suggestions I create a new account to connect better with the people close me, which I think might be how this thought even got into my head.)

This activity triggered some type of automated alert, which appears to be part of their new way to target “unauthentic” accounts. Instagram said they are reviewing it as a security alert over the next 24 hours. And for a reasons I don’t know, I was then told my account was deleted.

(My offences if I had to incriminate myself is I used an app to help with analysing my friends as it gave better insights with my manual clean up, I’m in Russia which is not where most of my friends are and one of Facebook’s new triggers, and I have a post eating ice-cream to the tune of the anthem of the Soviet Union, which would be identified as a copyright violation to someone who doesn’t understand copyright law.)

Your account has been deleted for not following our terms. You will not be able to log into this account and no one else will be able to see it. we are unable to restore accounts that are deleted for these types of violations.
From another user but this is similar to what I first saw.

Done. Finished. No link to appeal. Never mind I’ve been a good citizen for 10 years: bye bye. And no, we won’t say why, just do not pass go, do not collect your belongings. It’s been a week with no ability to rectify it but that’s for another day because what matters is this is what I was effectively told at first. Suspicious logins, performing a few unfollowing actions and potentially copyright: my account was swatted like a fly that was categorised as a wasp when all I am is a bee trying to make some honey.

Winding back a bit and why I have a post eating Soviet ice-cream, “stories” was a transformational change to Instagram, a concept Instagram copied from Snapchat 5 years ago. When Snapchat made headlines, I’ll be honest: I could not understood why ephemeral content had value. But it suddenly came to life for me with Instagram as I learned content is powerful when generating an experience to connect with people. (A smaller portion of my network is on Snapchat, so the same functionality has less value.) Parallel to this, I saw the increased migration of my network from Facebook due to its privacy scandals. The 500-600ish connections I’ve made there over time, the hundreds of posts I had made including pictures of my children from my old phone or archived videos trying to perfect my technique on one of my hobbies, has meant it only grew in value.

But that’s not why my life was impacted. This is simply a pretext to how how the messaging system grew to become so important to me. The life sharing through stories and private messages as a result of it became a feedback loop where I reconnected with people. To the point where it even built a habit of deferring there first. In some cases, it’s the sole way of me connecting and communicating with people, like former colleagues who’s number I no longer have, former classmates for the reunion I’m organising, and even my yoga teacher in Russia where I (repeatedly) tell her when I’m running late (and boy, was I late this week). This is a utility to my life but even more so, what underlies my human connection.

And just like that, my ability to connect — and prized memories captured as content that I don’t have anywhere else — just disappeared. If you find this entertaining about how I could be so emotionally invested with a product, then consider the panic attack you may have had once in your life when you lost your phone (that had no backup). Swap this out imagine your Facebook or your phone contact list or your email account or whatever you use to maintain human connection– what if today out of nowhere, it was just deleted, terminated. How would you feel about that? Sure, you can start all over again but good luck trying to remember the surname of that dude that you really need to speak to right now that might help you get a job or give advice about going through an illness or to help you locate someone else.

Museum of Communications

“Museum of Communications” by Cargo Cult is licensed under CC BY 2.0

Who has the right to determine who you talk to?

When Twitter earlier this year made the decision to ban Donald Trump on Twitter, it set off a firestorm debate about freedom of speech which is still raging. Regardless of the reason, as freedom of speech in my eyes is a concept that is meant to protect you from oppression of the government, I felt unaffected though as a precedent it was alarming. Having someone in government lose their ability to communicate suits me fine because I don’t want to hear from them in the first place. But it raised a question that we have Trump to thank for pushing the limits on: who has power to make that decision? Twitter by law, had the right to do what they did. However, that decision may one day be regarded as a turning point. Silicon Valley, such as people in my circle who very much are leaders in the industry, and Washington, always talked about in the news, know that change to Section 230 is not if but when.

As I follow Instagram’s painful process to appeal their decision, and learn about how they operate, this incident has made me reflect that because of how overwhelmed they are, they clamp down even on regular people who have done little wrong. That brute force approach might superficially solve a problem of theirs but it creates others. If I didn’t have my intellectual property in the form of photos, videos and contacts on my account and this wasn’t a primary means for me to communicate with people, I probably would not give a damn. But I do: this actually affects my life.

Instagram could be a little smarter. Rather than shut out people, revoking users posting privileges is penalty enough with little downside risk. And yes misinformation and information warfare is a whole big problem that I’m just glossing over now. But the people we meet and the technology we use to connect with them is not a gimmick anymore: it’s what underlies our humanity in the information age. Instagram shutting down my account I consider worse than someone tampering with my postal mail. (Intentionally opening, intercepting or hiding someone else’s mail is the felony crime of mail theft in the US.)

As I said in 2008: “If my social graph is what filters my world, then my ability to access and control that graph is the equivalent to the Mass Media’s cry of ensuring freedom of the press.” In 2021, I’m going to say access to that graph now underlies our human connection and any restrictions on it will result in a revolt from users or government wanting to regulate one day.

The future is decentralised

The ability to communicate interpersonally with someone, or to broadcast to a group of people, or to discuss as a group — like what Instagram offers — is too important to let any one entity be able to control. Cryptography and Blockchain offer a path to building decentralised applications which is a good way to protect against abuse (or incompetence) by a centralised authority.

2015-01-16 22-31-05 NodeXL Graph Server blockchain

“2015-01-16 22-31-05 NodeXL Graph Server blockchain” by Marc_Smith is licensed under CC BY 2.0

That’s not an original idea. Web innovators over a decade ago with a focus on open standards, including the freshly created oAuth that underpins many applications these days, proposed that the future of social networking should be based on the principles of the decentralised internet. They unfortunately gave up to move onto other projects but the vision is sound. Where your relationships to other people and your ability to communicate with them cannot be controlled by any other entity other than the people involved. We already have the technology to do it but obviously implementation is tricky. It’s also something we should not take lightly: when someone works it out, it’s going to be the stuff that will one day topple governments. You would have laughed if I said that in 2008 but it was three years later that social media did that with the Arab Spring. This would be on a whole other level.

If Systrom didn’t sell out as early as he did and went back to his original vision of Burbn, maybe Instagram would have become that. Now that it’s a Facebook product, what is more likely, is that the management of Facebook either can’t understand how this trend is a threat or understands too well because it will disrupt their monopoly but the result is the same: nothing. That almost doesn’t matter because if information warfare continues to disrupt the operation of social media, this heavy handed policing will only continue and correspondingly there will be increased backlash due to the frustrated user base (it’s already happening with the valuable content creators).

Perhaps history will repeat itself where hubris will dismiss the entrepreneurs who will disrupt their product, like how Facebook tried to do with Instagram initially. That disruption sounds like audio right now thanks to the chatter by Clubhouse. However, until we see disruption on the architectural level that can put all the components together in a decentralised way, this is all just the warm up act.

More likely it will take one random person getting disabled, to piss them off enough where they will make that vision happen sooner. But until that happens, we ain’t seen nothing yet.

Update: September 7 2021

Given the thousands of people on the Internet that this is happening to, where there is an entire cottage industry of agencies offerings to help you get your account again for a fee, I thought I’d share what happened to me.

  • After initially been shown the wall, I later could apply via a link to say a mistake had happened. I had to put my name, email, username. An email would be sent, sometimes immediately, other times hours later, where I had to take a picture with the code.
  • I did this daily and with different email accounts. The first few times, I responded with a different email account and after two times they would stop sending me an email when I requested it. But after a week and/or sending from the right email, as in the email I put on the form, it started working again.
  • However after fixing that and another issue, where I could see no reason why nothing was wrong I started tracking my emails. Here’s the interesting thing: none of my tracked emails have been opened. As I didn’t track the first few, I can’t say what happened there but this just proved to me the Facebook team is overwhelmed due to their automated fraud platform that’s shutting so many accounts

A few weeks pass and then the other day I get this email. Which I thought was weird, but when remembering my first two photos were sent from a different email, told me they must be about a month backed up clearing the queue.

And bam, the very next day — the sympathy apology email. Looks like my queue was overwhelming them.

Then a few days later, with my daily requests waning, I get this. (Notice that it was sent 2.40am, which means whoever did this is not working at Facebook HQ…which means this happens so often it’s been in or out-sourced)

Why now? Well, other than just giving it time something else happened. I started using a new Instagram account and these above emails happened around the same time I shared my first story which was connected to my Facebook account. It’s almost like the second story I shared triggered the reactivation. Maybe this is a coincidence, but given their automated spam detection platform is what shut my account in the first place, I would not be surprised if there is a correlation. Ultimately, they are just trying to prove you are a real human with a real account.

…And the real humans trying to keep up with this automated Facebook platform are getting seriously burnt out.

Social melebrities and the externality of arrogance

The biggest impact the web and the Internet has had on society can be described using one word: "social". Social computing, social networking, social software, social media – the list goes on. The ability for humans to connect sounds simple, but it’s literally shaking up entire industries. With the rise of mass collaboration however, there has been the creation of a new class of denizen.

Social melebrities
Social media is a broad-based buzz word now becoming mainstream, to describe technologies that enables many-to-many communication between humans. A defining characteristic of social media is that it’s a public discussion. It’s like having a conversation with someone around a water cooler and the people sitting nearby join in on the conversation. Although the message is directed to one specific entity, that same message can be seen by people not originally intended to get the message.

Enter the social melebrity: a social media celebrity. They are people aware of how others can see their message, and consequently, modify their behaviour accordingly.

Celebrity

The problem with social melebrities. As someone becomes more engaged in "social media", a natural fact that emerges is that you become better known. People will subscribe to your content and communications, which in turn creates this sense of self-importance. It implies if people are watching you then therefore you are influential.

An externality of this process however is arrogance. It feeds into the day-to-day language of people, and creates unhealthy behaviours. Like the obsession of people getting more followers on a site like Twitter, is really a symptom of someone chasing for influence to feed their insecurity that they somehow matter.

Extending Twitter as the casestudy,
– most people that follow you are spam and inactive accounts. That growing number of followers doesn’t mean anything. That’s not influence.
– Most people that use Twitter have a job. That means, they cannot physically track every Tweet and at the same time be productive. In other words, if they are people that are doing amazing things in this world, they haven’t got time to track everything you say all the time. That’s not influence.

Arrogance

Remind yourself that you’re unique – just like everyone else. Once you delve into this world, just assume you are going to get a lot more exposure of your personal brand. Good on you if you do – but remember, it doesn’t matter. Real influence comes from the types of people that follow you, not from the amount of people that follow you (and following can vary in itself depending how how engaged they are in you). There’s no easy metric to determine "real" influence or reach, but there’s a lesson in that nevertheless: drop the arrogance. You might be famous now – but so is everyone else.

Thank you 2008, you finally gave New Media a name

Earlier this year Stephen Collins and Chris Saad had flown to Sydney for the Future of Media summit, and in front of me were having heated discussions on how come nobody invited them to the Social Media club in Australia. As they were yapping away, I thought to myself what the hell are they going on about. It turns out things I used to call "blogs", "comments" or "wikis" were now "social media". Flickr, Delicious, YouTube? No longer Web 2.0 innovations, but social media. Bulletin boards that you would dial up on your 14000 kbps modem? Social media. Online forums discussing fetishes? Social media. Everything was now bloody social media (or Social Media: tools are lower case, concept uppercase) and along with Dare Obasanjo I was asleep for the two hours when it suddenly happened.

social media bandwagon

However it turns out that this is a term that’s been around for a lot longer than we give it credit for. It hung low for a while and then as some significant events occurred this year the term became a perfect fit to describe what was happening. It’s a term that I’ve been waiting to emerge for years now, as I knew the term "new media" was going to mature one day.

Ladies and gentlemen, welcome to our new world and the way of defining it: 2008 is when the Information Age’s "social media" finally displaced the Industrial Era’s "mass media". Below I document how, when and why.

Origins of the term and its evolution
The executive producer of the Demo conference Chris Shipley is said to have coined the term during a key note at the Demofall 2005 conference on the 20th September 2005. As she said in her speech:

Ironically, perhaps, there is one other trend that would at first blush seem at odds with this movement toward individuality, and that is the counter movement toward sociability.

As one reporter pointed out to me the other day, the program book you have before you uses the term “social” a half-dozen times or more to describe software, computing, applications, networks and media.

I’m not surprised that as individuals are empowered by their communications and information environments, that we leverage that power to reach out to other people. In fact, blogs are as much about individual voice as they are about a community of readers.

The term gained greater currency over the next year, as Shipley would use the term in her work and various influencers like Steve Rubel would popularise the term. Brainjam which popularised unConferences first had the idea of a Social Media Club around the time of Shipley’s keynote and eventually formed it in July of the following year, which created more energy towards pushing for the term. Other people starting building awareness, like the Hotwire consultant Drew Benvie who from April 2006 has been writing the Social Media Report (and created the Social media Wikipedia page on 9 July 2006). Benvie said to me in some private correspondence: “When social media emerged as a category of the media landscape in 2005 / 2006 I noticed the PR and media industries looking for suitable names. The term social media came to be used at the same time of social networks becoming mainstream.” Back then it was more a marketing word to conceptualise online tools and strategies to deal with them, which is why there has been distaste for the term that prevented its adoption.

It was 2008 however when several news incidents, innovations, and an election entrenched this term into our consciousness. Later on, I will explain that, but first a lesson.

web2_logos

So what is Social Media?
A debate in August 2008 created the following definition: "social media are primarily Internet and mobile-based tools for sharing and discussing information among human beings. " I like that definition, but with it, you could arguably say "social media" existed when the first e-mail was sent in the 1970s. Perhaps it’s going to suffer the fate of the term “globalisation” where in the 1990s people didn’t know the term existed – but by 2001 in high school, I was told it had been around since the 1980s and by my final year of university in 2004 I was told "globalisation" started in the 1700s. Heaven forbid it turns into a term like "Web 2.0" where no one agrees but it somehow becomes a blanket term for everything that is post the Dot-Com bubble.

The definition is off-putting unless you have a fundamental understanding of what exactly media is. It might shock you to hear this, but a newspaper and a blog are not media. A television and a Twitter account, are not media either. So if you’ve had had trouble getting the term social media before, it’s probably because you’ve been looking at it in the wrong way. Understand what media really is and you will recognise the brilliance of the term "social media".

Vin Crosbie many years ago answered a question I had been searching half a decade ago on what was new media. Crosbie’s much cited work has moved around the Internet, so I can’t link to his original piece of work (update: found it on the Internet archive), but this is what he argued in summary.

  • Television, books and websites are wrongly classified as media. What they really are, are media outputs. We are defining our world on the technology, and not the process. Media is about communication of messages.
  • There are three types of media in the world: Interpersonal media, mass media, and new media.
  1. Interpersonal media, which he coined for lack of an established term, is a one-on-one communications process. A person talking directly to another person is interpersonal media. It’s one message distributed to one other person, from one person.
  2. Mass media is a one-to-many process. That means, one entity or person is communicating that one message to multiple people. So if you are standing in front of a crowd giving a speech, you are conducting a mass media act. Likewise, a book is mass media as it’s one message distributed to many
  3. New media, which is only possible due to the Internet, is many-to-many media.

I highly recommend you read his more recent analysis which is an update of his 1998 essay (can be seen here on the Internet archive ).

That’s a brilliant way of breaking it down but I still didn’t get what many-to-many meant. When the blogosphere tried to define social media it was a poor attempt (and as recently as November 2008, it still sucked). But hidden in the archives of the web, we can read Stowe Boyd who came up with the most accurate analysis I’ve seen yet.

  1. Social Media Is Not A Broadcast Medium: unlike traditional publishing — either online or off — social media are not organized around a one-to-many communications model.
  2. Social Media Is Many-To-Many: All social media experiments worthy of the name are conversational, and involve an open-ended discussion between author(s) and other participants, who may range from very active to relatively passive in their involvement. However, the sense of a discussion among a group of interested participants is quite distinct from the broadcast feel of the New York Times, CNN, or a corporate website circa 1995. Likewise, the cross linking that happens in the blogosphere is quite unlike what happens in conventional media.
  3. Social Media Is Open: The barriers to becoming a web publisher are amazingly low, and therefore anyone can become a publisher. And if you have something worth listening to, you can attract a large community of likeminded people who will join in the conversation you are having. [Although it is just as interesting in principle to converse with a small group of likeminded people. Social media doesn’t need to scale up to large communities to be viable or productive. The long tail is at work here.]
  4. Social Media Is Disruptive: The-people-formerly-known-as-the-audience (thank you, Jay Rosen!) are rapidly migrating away from the old-school mainstream media, away from the centrally controlled and managed model of broadcast media. They are crafting new connections between themselves, out at the edge, and are increasingly ignoring the metered and manipulated messages that centroid organizations — large media companies, multi national organizations, national governments — are pushing at them. We, the edglings, are having a conversation amongst ourselves, now; and if CNN, CEOs, or the presidential candidates want to participate they will have to put down the megaphone and sit down at the cracker barrel to have a chat. Now that millions are gathering their principal intelligence about the world and their place in it from the web, everything is going to change. And for the better.

So many-to-many is a whole lot of conversation? As it turns out, yes it is. Now you’re ready to find out how 2008 became the year Social Media came to maturity.

How 2008 gave the long overdue recognition that New Media is Social Media
The tools: enabling group conversations
MySpace’s legacy on the world is something that I think is under-recognised, that being the ability to post on peoples’ profiles. It gave people an insight into public communication amongst friends, as people used it more for open messaging rather than adding credentials like the feature originally intended when developed on Friendster. Yes, I recognise public discussions have occurred for years on things like forums and blogs, but this curious aspect of MySpace’s culture at its peak has a lot to answer for what is ultimately Social Media. Facebook picked up on this feature and more appropriately renamed it as "wall posts" and with the launch of the home screen that is essentially an activity stream of your friends, it created a new form of group communication.

The image below shows a wall-to-wall conversation with a friend of mine in February 2007 on Facebook. You can’t see it, but I wrote a cheeky response to Beata’s first message at the bottom about her being a Cabbage-eating Ukrainian communist whose vodka is radioactive from Chernobyl. She responds as you can see, but more interestingly, our mutual friend Rina saw the conversation on her homescreen and jumped in. This is a subtle example that shows how the mainstream non-technology community is using social media. I’m currently seeing how non-technology friends of mine will share links that appear on the activity stream and how they jump into a conversation about it right there. It’s like over-hearing a conversation around the water-cooler and joining in if you want.

Facebook | Elias, Beata, Rina

This is what made Twitter what it is. What started as a status update tool for friends, turned into a chat-room with your friends; you can see the messages posted by people you are mutually following, and you can join in on a conversation that you weren’t originally a part of. Again, simple but the impact we have seen it have on the technology community is unbelievable. Like for example, I noticed Gabe Rivera a few days ago had a discussion with people about how he still doesn’t get what social media is. I wasn’t involved in that discussion originally, but its resulted in me partially inspired to explore the issue with this blog post. These are subtle, anecdotal examples but in sum they point to this broader transformation occurring in our society due to these tools that allow us to mass collaborate and communicate. The open conversation culture of Web 2.0 has helped create this phenomenon.

Another Internet start-up company which I think has contributed immensely to the evolution of Social Media is Friendfeed. It essentially copied the Facebook activity screen, but made it better – and in the process, created the closest thing to a social media powerhouse. People share links there constantly and get into discussions in line. In the mass media, an editor would determine what you could read in a publication; in the Social Media world, you determine what you read based on the friends you want to receive information from. Collectively, we decimate information and inform each other: it’s decentralised media. Robert Scoble, a blogging and video super star, is the central node of the technology industry. He consumes and produces more information than anyone else in this world; and if he is spending seven days a week for seven hours a day on Friendfeed, that’s got to tell you something’s up.

The events: what made these tools come to life in 2008
We’ve often heard about citizen journalism with people posting pictures from their mobile phones to share with the broader Internet. Blogs have long been considered a mainstay in politics this last decade. But it was 2008 that saw two big events that validated Social Media’s impact and maturity.

  1. A new president: Barack Obama has been dubbed as the world’s first Social Media president. Thanks to an innovative use of technology (and the fact one of the co-founders of Facebook ran his technology team – 2008 is the year for Social Media due to cross pollination), we’ve seen the most powerful man in the world get elected thanks to the use of the Internet in a specific way. Obama would post on Twitter where he was speaking; used Facebook in a record way; posted videos on YouTube (and is doing a weekly video addresses now as president-elect) – and a dozen other things, including his own custom-built social networking site.
  2. A new view of the news: In November, we saw a revolting event occur which was the terrorist situation in India (and which has now put us on the path of a geopolitical nightmare in the region). However the tragic event at Mumbai, also gave tangible proof of the impact social media is having in the world .

What’s significant about the above two events is that Social Media has robbed the role played by the Mass Media in the last century and beyond. Presidents of the past courted newspapers, radio and television personalities to get positive press as Mass Media influenced public perception. Likewise, breaking news has been the domain of the internationally-resourced Mass Media. Social Media is a different but much better model.

What’s next?
It’s said we need bubbles as they fuel over-development that leave something behind forever. The last over-hyped Web 2.0 era has given us a positive externality that has laid the basis of the many-to-many communications required for New Media to occur. Arguably, the culture of public sharing that first became big with the social bookmarking site Del.icio.us sparked this cultural wave that has come to define the era. The social networking sites created an infrastructure for us to communicate with people en masse, and to recognise the value of public discussions. Tools like wikis both in the public and the enterprise have made us realise the power of group collaboration – indeed, the biggest impact a wiki has in a corporation from my own experience rolling out social media technologies at my firm, is encouraging this culture of "open".

It has taken a long time to get to this point. The technologies have taken time to evolve (ie, connectivity and a more interactive experience than the document web); our cultures and societies have also needed some time to catch up with this massive transformation in our society. Now that the infrastructure is there, we are busy concerning ourselves with refining the social model. Certainly, the DataPortability Project has a relevant role in ensuring the future of our media is safe, like for example the monitoring the Open Standards we use to allow people to resuse their data. If my social graph is what filters my world, then my ability to access and control that graph is the equivalent to the Mass Media’s cry of ensuring freedom of the press.

Elias Bizannes social graph
Over 700 people in my life – school friends, university contacts, workmates and the rest – are people I am willing to trust to filter my information consumption. It will be key for us to be able to control this graph

Newspapers may be going bankrupt thanks to the Internet, but finally in 2008, we now can confidently identify the prophecies of what the future of media looks like.