I’m currently at Kickstart forum (along with the Mickster), and I just gave a presentation on DataPortability to a bunch of Aussie journalists. I didn’t write a speech, but I did jot down some points on paper before I spoke, so I thought I might share them here given I had a good response.
My presentation had three aspects: background, explanation, and implications of DataPortability. Below is a summary of what I said
- Started by a bunch of Australians and a few other people overseas in November 2007 out of a chatroom. We formed a workgroup to explore the concept of social network data portability
- In January 2008, Robert Scoble had an incident, which directed a lot of attention to us. As a consequence, we’ve seen major companies such as Google, Microsoft, Yahoo, Facebook, Six Apart, LinkedIn, Digg, and a host of others pledge support for the project.
- We now have over 1000 people contributing, and have the support of a lot of influential people in the industry who want us to succeed.
- The goal is to not invent anything new. Rather, it’s to synthesise existing standards and technologies, into one blueprint – and then we push it out to the world under the DataPortability brand
- When consumers see the DataPortability brand, they will know it represents certain things – similar to how users recognise the Centrino brand represents Intel, mobility, wireless internet, and a long battary life. The brand is to communicate some fundamental things about a web service, that will allow a user to recognise a supporting site respects it’s users data rights and certain functionality.
- Analogy of zero-networking: before the zeroconf initiative it was difficult to connect to the internet (wirelessly). Due to the standardisation of policies, we can now connect on the internet wirelessly at the click of a button. The consequence of this is not just a better consumer experience, but the enablement of future opportunities such as what we are seeing with the mobile phone. Likewise, with DataPortability we will be able to connect to new applications and things will just “work” – and it will see new opportunity for us
- Analogy of the bank: I stated how the attention economy is something we give our attention to ie, we put up with advertising, and in return we get content. And that the currency of the attention economy is data. With DataPortability, we can store our data in a bank, and via “electronic transfer”, we can interact with various services controlling the use of that data in a centralised manner. We update our data at the bank, and it automatically synchronises with the services we use ie, automatically updating your Facebook and MySpace profiles
- Interoperability: When diverse systems and organisations work together. A DataPortability world will allow you to use your data generated from other sites ie, if you buy books on Amazon about penguins, you can get movie recommendations on your pay TV movie catalog for penguins. Things like the ability to log in across the web with one sign-on, creates a self-supporting ecosystem where everyone benefits.
- Semantic web: I gave an explanation of the semantic web (which generated a lot of interest afterwards in chats), and then I proceeded to explain that the problem for the semantic web is there hasn’t been this uptake of standards and technologies. I said that when a company adopts the DataPortability blueprint, they will effectively be supporting the semantic web – and hence enabling the next phase of computing history
- Data rights: I claimed the DataPortability project is putting data rights in the spotlight, and it’s an issue that has generated interest from other industries like the health and legal sectors, and not just the Internet sector. Things like what is privacy, and what exactly does my “data” mean. DataPortability is creating a discussion on what this actually means
- Wikiocracy: I briefly explained how we are doing a social experiment, with a new type of of governance model, which can be regarded as an evolution of the open source model. “Decentralised” and “non-hierarchical”, which with time it will be more evident with what we are trying to do
Something that amused me was in the sessions I had afterwards when the journalists had a one-on-one session with me, one woman asked: “So why are you doing all of this?”. I said it was an amazing opportunity to meet people and build my profile in the tech industry, to which she concluded: “you’re doing this to make history, aren’t you?”. I smiled