Tag Archive for 'blogging'

The artist formally known as liako

Yesterday I switched over my blog to a new domain name: previously Liako.Biz, it now resides as a sub-directory off a domain with my real name (http://eliasbizannes.com/blog). Further more, I renamed myself on the primary micro-blogging tool I use (Twitter) from @liako to @eliasbiz. For most, you wouldn’t see why that matters so much – but for those knee deep in social media, you’ll understand how much of a big deal it can be. In the course of my decision, I realised a few things, so I thought I’d share it here.

Your brand – it matters
I created Liako.Biz in 2005 to document my travels. Although I was partly doing it to explore blogging as a concept, I never realised that my future would be in technology. A year after my trip, I relaunched my blog with a focus on issues I came across in the information and technology sector. The name “Liako” – which is a nickname for “Elias” in Greece and used by my brother and an ex-girlfriend – extended across the web as my online identity. With all these sites I would sign up to, I didn’t think much of it. Turns out those sites now matter.

Due to my work in the DataPortability Project, the concept of online identity has always been on my mind, so perhaps I am a bit more involved in such thinking than most people and hence why I think it’s a bigger deal. More recently however, I noticed Chris Messina have to go through this thought process as he renamed his Twitter profile. Rebranding yourself is a big deal, that I can understand why Messina hasn’t got around to rebranding his blog. It sounds ridiculous doesn’t it – changing your name on a service is a big deal. The question I suppose is why is it so?

All these technology tools are enabling us to stay connected with other people. Twitter as a case in point: I was pulled into that two years ago after Marty Wells and Mick Liubinskas told me it was critical if you are involved in tech.

We are seeing now beyond the tech community but in our everyday life, our reputations grow and develop based on our online activities. As relationships form and develop through these online tools, an emotional connection is attached with the persona of the person they interact with. As soon as I announced a name change on Twitter, I immediately got a reaction from friends – it wasn’t just me, they literally felt like something had changed – validating the emotional connection people build with a brand.

Twitter _ @EliasBiz

Anyone that has a blog understands how hard it is to build up its credibility. You require hundreds of people to link to you, for your blog to even reach a credible level. So to create a new domain name, you effectively are throwing out all that brand value and starting again. It’s like throwing money away for no reason.

Why it matters
Chris Saad and Ben Metcalfe convinced me I needed to drop my liako brand and go with my real name. It’s just common sense to do that – as your profile in the industry grows, people need to know you by your real brand (your actual name), not some alias which in the flood of other aliases makes it even harder for people to remember and distinguish you.

Twitter as a case in point (again), to get value from the service, you should follow people you don’t already know -which is how I know the people pictured below. These people created their own brand which is fine, but it’s lost opportunity – as far as I am concerned, they are two separate people and unless I know them well I may not join the dots.

Twitter _ Home

Our online identities are no longer a play thing: they’re now an intrinsic dimension to our overall identity. Identity is a crucial thing that we need to protect: it can affect our emotional health due to the standing we have in a community – and it can also affect our financial security due to people compromising it. It permeates our life in more ways than one.

Working in the Internet industry, I’m more acutely aware of the importance of my online identity as it directly relates to my career. But our lives are slowly being transformed by the Internet, and even if you don’t have a career touching technology, your online identity is increasingly going to become an important part of you.

Privacy
From a personal branding point of view, it’s obvious why you consolidate your names. You don’t need to necessarily pick your real name, but you need to stick with one name that makes you unique. If you don’t have a unique name, it makes more sense to pick a nickname. However, our actual names are the only brands that matter. We are not companies selling products; we are people selling ourselves.

But something that is worth considering are the privacy implications of using your real name on everything. A Google search for me will now bring up my real time thoughts on Twitter, which sometimes are about other people – not something I want happening in real time. Using multiple names actually can be a good thing, as I don’t want some girl I meet in a nightclub to be able to instantly track me down online (which has already happened – jut because I meet someone doesn’t mean I want to be permanently connected with them!). Separately, I’ve recently had some people harass me (non-stop communicating via multiple channels that I wasn’t responding to) and stalk me (turning up somewhere uninvited), and it’s frustrating to not be able to control the communication from them as you are everywhere and cannot really hide from them.

So why did I do it
Although I’ve developed some goodwill on the Liako brand over the years, I am aware my real break into the industry hasn’t happened yet. So better to start fresh now – and do it right. My future is in the industry, and as painful as it has been to change over – getting it right now will pay off later. I’ve grown accustomed to Liako (my real world friends call me that now!), but using a nickname is exactly that. It disappoints the creative inside of me, but when we are talking about our identity – unless you’re an entertainer seeking attention – it’s worth being boring about that.

Postscript:

      people that subscribe to my blog via feed readers shouldn’t be affected;
      all my posts have been fully ported here so nothing has been lost;
      legacy links will get automatically redirected to the equivalent new URL

Have you tried to implement enterprise blogging?

Martianus: Hey guys, I think the earth goes around the sun.

Establishment: Don’t be ridiculous – everything revolves around the earth. Your idea sucks. Get back to work and let us take care of astrology, because we know best.

Nicholas: Dudes – seriously. It doesn’t make sense. Why don’t we take a different approach?

Establishment (between themselves): We’ve got a problem. These kids think that the earth moves and goes around the sun – as if someone was sitting in a car still, and the earth and trees walked and moved! Ridiculous!

Galileo: Hey I’ve been speaking to a lot of people, and everyone reckons the earth orbits the sun. It’s so painfully obvious. Can we please update our textbooks?

Establishment: Excuse me? Have you not looked at Psalm 93:1, Psalm 96:10, and Chronicles 16:30 that state “the world is firmly established, it cannot be moved.” It’s how we’ve always said it. We can’t let you challenge the Holy Book. The Holy Book is law, and only we can interpret it.

Galileo: What’s the big deal? I mean, I’m just saying something that makes sense. Look – everyone else is saying it. It’s not like I’m suggesting we need to implement blogging within our enterprise, to unlock our potential. Now that would be ridiculous!

Establishment: Listen – there is no point changing our world view. If we started telling people that, could you imagine? A famine would start, and nineteen percent of people would get a heart-attack because of the dangers of thinking like that – we can’t take that risk. The father almighty in his wrath would shake our flat earth, and ruin our existence. Even if it were true, why change? It’s not like it would make any difference. Now scram.

Galileo: You guys don’t get it – it could really help people, and it’s not a big deal. I can’t believe the fuss.

Establishment (between themselves): I don’t get what this kid is on. Let go and tell his superiors to have a word with him. We can’t have this type of thing happening again.

Two hundred years later
Establishment: Yes thank you – we are the pioneers. Our team took some risky moves to experiment with a new way of doing things early on – we often forget that it was us, the establishment, that started all this. If it wasn’t for us realising things needed to change, so much innovation would never have occurred. Just think – Einstein never would have worked out the theory of relativity. Thank God for the establishment and the foresight we continue to have this day.

Biz is back

It’s been over a year since I returned from my trip, and updated this blog. Shit farken.

Life as been very full for me – work is demanding, the diploma I am doing life-threatening – but having said that though, I don’t miss traveling. I do think about my experience a hell of a lot – it was a lot more than just a museum here and a party there – but I am very settled here now and not itching to go (yet). I am focussed now on another one of my life’s goals, which put simply, is setting myself up for the rest of my life – making money doing something I love to do. So what do I love to do?

Well I’ll save that for another time, but one thing I have to start doing again is to get back into blogging. I’m a writer at heart, and I’ve been meaning to get back into it since – well, since December 2005. I’ve done some internal blogging at work this year, and I attended the first ever bar camp in Australia yesterday, and I realised it’s time to stop putting it off, and time to start doing what I should be doing. I’ve just upgraded wordpress, and I need a new design other than this default crap, but I’ll leave that for when I have time (which is when I procrastinate for my exams…)

So here is to Liako.Biz – mark II! And I promise, no whiny stuff about my life – I blog because I have an opinion – not because I want your attention to validate my existence. So check out my next post, which is a sign of things to come…