As Chris announced, I’m now a member of the APML work-group. So the question, is why have I joined it? Because profiling is huge. People are only starting to get to grips with the loss of privacy on the web – I suppose an externality of an electronic world. I remember reading about some guy who posted on a marijuana bulletin board in 2000, and that it still comes up in Google searches. Prospective employers, prospective girlfriends, prospective anything – he now cannot control the information that he was once a pot head. It’s like someone watching you get changed, and you don’t have the option of pulling the curtain. Privacy, is about giving you the choice to use that curtain – whether you’re an exhibitionist or not!
Something a lot of people arn’t aware of, is the amount of data other companies are collecting – and you can’t control it. You reading this blog posting – I can find out what browser you have, what city you are viewing this from, who your Internet service providor is – heck I even know what version of windows you use. And I’m not even trying to profile you – think about Google or DoubleClick that know of every website you visit by placing a cookie on your computer.
Why do people want to collect information about you, known as your “attention data”? Because they can profile you – and when you can profile someone, you can personalise the experience for them…and target their advertising better.
The APML standard does a very simple thing: it allows you to control your “attention”. It’s still early days, and although there are some smart people discussing some deep issues on it, everyone on the work-group is still feeling their way of where this standard is going to go.
If you have thought about targeted advertising – and if you don’t you should – I would watch this standard. Or better still, start discussing it – this is a huge opportunity to set things right, before the Internet dominates our lives.
Friendster was the first site I noticed the “post a comment” feature now so prevalent on the social networking sites. I remember thinking it was a way for others to know what your reputation was (like eBay). Interesting, but no big deal I thought – I couldn’t imagine it being used that often.
Nik, the CEO of Omnidrive, says something that been on my mind as well – everyone saying they “support” OpenID but they only want to be providors, not consumers. I think he makes a fair call saying that if you are going to brand yourself with OpenID, that you meet his five requirements. They are a little too idealistic, but I certainly agree that your application becomes a full consumer of OpenID is a bare minimum.
I’ve only recently started blogging again, and I need to get into the habit. Even though I have a gazillion things I want to write about, I literally don’t have the time! So here’s a quick post, to keep me – ahem – regular. It’s actually something I think about a lot, given my interest in the internet started from my interest/background in media. Meme was started by Jeremiah, and I saw it on a posting by Marty.
One of the highlights at Bar camp Sydney, held on March 3rd 2007, was a presentation by Martin Wells and Mike Cannon-Brookes on “How to Start a company”. Both men have a lot of wisdom to share, which was worth every penny (no pun on the fact the event was free). However despite an awesome presentation that covered a lot of ground, there was one slide that in particular annoyed me. It bothered me so much that I wanted to say so, but I thought it might be better to let it be because the guys were doing an otherwise great job.
My problem was slide number two. It listed four companies as ‘ideal’ start-up businesses for all those in the room. Those companies were Flickr, Del.icio.us, YouTube, and MyBlogLog. Why I had a problem with that, was because if that is what web entrepreneurs are being told to look up to, then we have a bit of a problem.
It’s been over a year since I returned from my trip, and updated this blog. Shit farken.
Life as been very full for me – work is demanding, the diploma I am doing life-threatening – but having said that though, I don’t miss traveling. I do think about my experience a hell of a lot – it was a lot more than just a museum here and a party there – but I am very settled here now and not itching to go (yet). I am focussed now on another one of my life’s goals, which put simply, is setting myself up for the rest of my life – making money doing something I love to do. So what do I love to do?
Well I’ll save that for another time, but one thing I have to start doing again is to get back into blogging. I’m a writer at heart, and I’ve been meaning to get back into it since – well, since December 2005. I’ve done some internal blogging at work this year, and I attended the first ever bar camp in Australia yesterday, and I realised it’s time to stop putting it off, and time to start doing what I should be doing. I’ve just upgraded wordpress, and I need a new design other than this default crap, but I’ll leave that for when I have time (which is when I procrastinate for my exams…)
So here is to Liako.Biz – mark II! And I promise, no whiny stuff about my life – I blog because I have an opinion – not because I want your attention to validate my existence. So check out my next post, which is a sign of things to come…
Hi - my name is Elias Bizannes, tweetfully known as @EliasBiz. I've been blessed with not just one but two unpronounceable names: I pronounce them as E-lee-uh(s) bi-ZAH-nis