Hard to believe it’s been two months since the event. A lot’s happened since then which had me pause this blog series, but I’m now going to restart it and share the lessons during and after the experience.

Pollenizer is an agency that helps startup’s grow, run by my good friend Mick Liubinskas and his superstar business partner Phil Morle. They sponsored the bus, with the request an important lesson be shared, which was related to failure.

Below is a short video of Brandon Leonardo – a superstar that I think is going to go very far in his career. He however, had a very unfortunate incident that nearly threw off the entire operation of the bus. The incident revealed an important lesson for Brandon about how you deal with failure. Watch the video the find out what.

This blog post was done in honour of our proud sponsor Pollenizer. This post is part of a series on the Startup Bus, an event that occurred in March 2010 that was powered by Alassian, mentored by the eStrategy Group and supported by several other very generous sponsors.