Frequent thinker, occasional writer, constant smart-arse

Author: elias (Page 19 of 27)

I’m back!

This is just a short note to say I am still alive, after I had a few of you ask why I haven’t blogged in a while! As I said in my previous entry, I had to prepare for an exam in mid December, and then I spent a month in South America – my first holiday in two years. Since I’ve come back however, I am been spending nearly all my free time helping manage the DataPortability Project which I helped create in November and has just exploded in press – to the point of being called one of the key trends in 2008!

I’ve updated my blog behind the scenes to the latest, and considering a few cosmetic changes. However for those of you that have subscribed, I just want to warn that I will be cleaning up my historical blog posts for weird characters, so be aware if my feed starts pinging a bit crazy.

In addition to this blog, I’ve also got a new feed where I share links I come across the web. I am a still trying to get back into routine, but you can subscribe to it with this address: http://feeds.feedburner.com/LiakoBiz/shareditems

And finally, I just wish to say I am going to post less but with a focus on quality – the frequent posting thing has me realise it puts a strain on you, and for your readers, they have enough trouble keeping up with their information overload. Once a week is my goal…except for the next month which will be murder at work 🙂

I have a lot of interesting things happening to me and in the pipeline, some small and some dramatic. This is going to be an interesting year…

Don’t cry for me, Argentina!

Hola!

Apologies for the lack of activity, as in December I was preparing for an exam, and a day later, I flew to South America for a month – with these last few weeks my freetime has been eaten by creating some order at DataPortability. Despite the fact I knew one month wasn’t enough, and I visited too many countries that the travel was tiring and expensive, it still has been an amazing experience and I figure I might as well share my experience, as this blog did start as a travel blog.

From Tango in Buenos Airies to anaconda hunting in Bolivia, partying in Cuzco to experiencing the misunderstood Columbia – its been an amazing trip, where the people I’ve met on the way have made it just as rewarding as the places I visited. But if you have read my travel writing before, I am not going to bore you with “and then I did this and then I did that and oh my god, we then did that and it was so cool…”. Just some quick observations that may help you see what I saw.

“Self service toilets” – as oppossed to?….

The cities
First stop was Buenos Aires, where I spent close to week doing, um, not quite sure what I did. Buenos Aires is one of the stand out cities in the world, as I was told, but what I wasn’t told was why it’s a stand out city. And the answer is, is because it’s a cultural city. Meaning, there is sweet FA to do there as a tourist. But it’s a funky city to live in: densely urbanised with the town layout following the grid layout that is common across all the Spanish colonial cities, helping structure the urban jungle.

Coming into BA from the airport, I felt like I was driving into Athens: the heat, the run down buildings, and most of all the dirty roads which leave cars with a constant dirt on their sides and belly. Yet that was only the beginning of my comparisons with other cities, as BA’s 48 neighbourhoods each have a unique character and identity – from the slums of La Boca home of the famous Boca Juniors stadium, to the upmarket Riccoletta which had me thinking I was in Greenwich Village New York (the New York you see when watching sitcoms like Friends). Finally, two Melbournians pointed out to me that the city reminds them of Melbourne. One said the harbour is why, whilst my own observation was the grid-like structure of the city found in other great cities like New York, Thessaloniki and Melbourne was more the cause. (Yes, alright, I love the grid layout.)

Bogota (Columbia)

I lost my photos for Argentina so you are going to have to settle with the urban sprawl of Bogota.

The consequence of a grid layout however is a cramped urban look, which I love about in cities, and which is what I believe is a common characteristic of cities with high culture. Whilst Argentina’s population density is 14 inhabitants per square kilometre, the city of Buenos Aires has a population density of over 14,000 inhab./km¬?. With so many people on the one area, no wonder this is a city that radiates culture. It is also no surprise why walking and getting lost in the neighbourhoods is one of the most enjoyable things to do.

Contrast that with La Paz in Bolivia, where I flew to next. Cities of the world tend to be compared to – for example, Buenos Aires, is called the “Paris of the South”, drawing comparison to one of the most beautiful cities I have ever seen. However with La Paz, I believe comparisons do not do it justice: it deserves to be a pin-up city that other cities can be compared to. And so therefore, whenever I say a city is the “La Paz of the …”, take that to mean, that that city is a shit hole that comes close to the biggest shit hole in the world.

Having said that though, I like shit holes. From the airport looking down, the city built on a mountains crest, certainly is spectacular – a geography it shares with Sarajevo, except about 4,000 metres above sea level and without any Serbs snipers. But whatever it is that makes it special, it certainly isn’t the ridiculous car pollution that I can’t help but claim is one of the landmarks of this third world country. I met a couple saying it’s been two weeks and they were still recovering from the altitude sickness which most people tend to get (including me): they didn’t realise those cars with engines from the 1930s probably are the cause. Getting out of the city was better than any pill you could take.

This is typical: the exhaust fumes are ridiculous on some cars

See that exhaust fume? Now times that by about 1000 and you get the idea what La Paz is like

The poverty is astounding, which is evident in the public works (or lack of). But one thing that strikes me, is that it just works. The overflowing markets in the city centre’s streets (I don’t use the word overflow lightly either) and the crazy amount of cars, give a chaotic feel – but like I said, it just works. It’s kind of cool (in the parts that don’t stink at least).

The other major cities I visited where Cusco in Peru, which is a pretty colonial city ruined by American package tourists, although to be fair, I was barely sober so didn’t get to see much as I was partying with some friends. I also went to Bogota in Columbia, a pleasant city, as well as Cali in the south which is one of the largest cities and centre of the cocaine industry. They also claim it is the salsa capital of Columbia (and the world) as well as having the most beautiful women. They do ok on both counts – going to a Salsa club, although expensive for a tourist, is certainly an experience; as for the latter, the reason why the guidebooks claim this as an attraction (other than because there is no much else to do in Cali but party and watch the homeless on crack cocaine) is because when you get a Latin Woman in a skimpy outfit due to the tropical weather (and that’s skimpy for all ages), no doubt men are going to rate this city highly. Sex will always beat high culture!

How to make cocaine stage 2

Coke, anyone?

The people
Argentineans and Columbians are some of the friendliest people I have ever come across. For example, standing on the Buenos Airies metro with my camera out like a stupid tourist – a lady approached me, urging me to hide my camera, due to theft which is so common in the city. (A big bloke from Sao Paolo who has never been robbed in his home city, an unusual occurrence, managed to get rolled here.) Other incidents and just the way people talk to you, is how I am basing my opinion of the friendliness of people. It’s the little things, but it shocked me particularly in Buenos Airies and Bogota as they are a big cities, which typically means everyone is a prick.

Bolivians I would have to say, whilst not exactly the least friendly, I was just shocked at how sloppy they were. The concept of hospitality is all but lost in Bolivia, it’s so ridiculous I couldn’t help but laugh. For example, at a restaurant on the way to Rubbenareque (where I did my Amazon trip), the way the waiter cleaned the food scraps on the table, was by wiping it to the floor, which was then cleaned by the resident dog.

Lake Tititaca

Lake Tititaca – it’s big

Their attitude to the environment is a conservationists nightmare. I remember asking a lady where the bin was for my chips packet which I had finished, and she just pointed on the ground. I was confused, thinking what did she mean by that, and she just laughed and took the packet off me, throwing it to the ground. As you can imagine, our Amazon trip was very scenic later that week – monkeys, dolphins, and floating garbage.

An interesting thing about South America was the policing presence. For example in Bolivia, there seemed to be a military officer or at least a police officer at every store. Columbia’s roads are full of checkpoints, although then again, with a civil war in that country, don’t think I’m complaining. Unfortunately, I’ve lost my pictures of Argentina, but one of the funniest pictures I took was just off the city centre. You had the presidents palace – an ugly pink building, flanked by the Mayor’s building, the Cathedral, and on the same street as the courts and legislature. However directly behind the Presidents house, about 100 metres south-west, is the Ministry of Defence – a towering building many times bigger. Given the history of the region, the fact that there is a much grander defence building watching the presidents house, is not to be lost as a metaphor.

Another thing that shocked me was how much of a presence the indigenous people have. Whilst it would vary across the countries, with Argentina predominantly European and Columbia European and African; Peru and Bolivia were very much dominated by the dark skinned, sometimes Asiatic looking indigenous people, who draw from a variety of ethnic groups, and who all are descendants of sorts of the Incan empire that ruled the continent just before the Spanish. The colourful dresses of the Amyran women in the streets of La Paz is certainly a sight.

The politics
Unlike my previous nine-month trip in Europe, where I thought I was some traveling journalist reporting to the world, I got over I am not writing a guidebook, and realised this was a holiday to fix me up from getting burnt out after two years of fulltime study and work. However despite a monthy of literally switching off, I couldn’t help myself and went into reporter mode, questioning any South American I came across.

World's most dangerous road

Doing our tour along the worlds most dangerous road

The over-arching theme that I took, was that this was a continent with amazing wealth, but overwhelming poverty and terrible government. Poverty is something that stares in your face – and I am told it is even more pronounced in Brazil. Whilst Brazil is the richest country because of its size, Argentina is regarded as the only developed country. Developed in that there is a stable government and economy, with a key difference being they have a vibrant middle class. Every other country, you notice there are the rich – who spend money in clubs like rich westerners – and there are the poor, which at times would distress me.

Our flight from Rubbeneraque to return to La Paz was delayed, which is an interesting example. The problem with Bolivia is that it has no infrastructure: something like 20-30% of the country’s roads are paved (I would love to be a tyre manufacturer there). The regional airports, like this one we were flying out from, was literally a grass field – with customs like some abandoned bus shelter. Actually, the plane couldn’t land due to the rain, and so they transported us to a neighbouring neglected military airport/grassfield about 40 minutes away, because the pilots managed to land it there. However as it rained, we had to wait for the water to drain as the plane couldn’t take off. This experience was an interesting insight into the poverty of Bolivia in particular, as it spurred a long discussion with a Austrian-born pilot now living in Bolivia.

Electrical wires in La Paz, Bolivia

Health and safety is clearly an issue in Bolivia

This man was one of the 70 pilots of the airline company Amaszonas, who was also one of the 23 owners and the National Operations manager of the company. There are four main airlines in Bolivia – three of them have struck an agreement to work together starting March 2008, with AeroSur doing internal flights, Amazonas doing domestic (going forward), and Aerocon doing the regional jobs like our flight today. The fourth airline, is TAM – a military transportation company, and one which our pilot friend claims is the governments attempt to kill local industry. He explain the Left-wing government has got a nationalistic, almost communist, drive. Rather than encouraging local industry, they are competing against it, trying to drive out these business so the government can have a state monopoly.

La Paz, Bolivia

The streets of La Paz – worlds biggest shit-hole

He was moaning how it took 23 minutes to get into radio contact of the guy that was on duty at this neglected airport, which is a lot of burnt fuel and a good example of how there isn’t a supporting infrastructure for business to do things efficiently. On the point of getting the airport paved, which would mean these planes could land in any weather, at 120metres by 60 it would cost 12million USD – a price the industry could not subsidise, and one the government is not willing. And that’s why 37% of the December flights – and December is on the start of rainy season – had been cancelled. Our flight from La Paz got cancelled as we were checking in, which is why we opted for a jeep ride (and that was an experience). If it wasn’t for this landing at the neighbouring airport, and the last minute response from the on-duty airport controller, the flight would have had to have turned back to La Paz. The economic cost of this infrastructure problem, as you can see, is massive.

Talking to this pilot you have to be careful on his views, as he was in the top echelon of society – married to a Channel Nine newsreader with strong connections to politicians, and the owner of an airline – his bashings of the government is a very different perspective of the poor. But as he talked, it made me realise how much of a no hope the Bolivian’s have despite his optimism when President Morales was out. For example, despite rich in natural resources, the government has forbidden foreign corporations from extracting it. Arguably, these corporations abused the country and its population, hence this stance, but as our right wing friend claims, it’s because the government wants to do it itself to capture all the profits. The problem with that approach however, is you need foreign investment to build the infrastructure & transfer expertise that can’t be done by the Bolivians. And so you have this nasty poverty trap – where the government refuses to support foreign investment despite a clear need for it, and investors can’t invest because of the unstable political situation, which on the inside, isn’t really that unstable (according to him), but which to the outside, looks like another South American bananas republic about to collapse again.

With the poor, and this was especially evident in La Paz, you would see women and children sitting by the streets begging for money. However as I was told later by the pilot, you shouldn’t feel sorry for these people because they deliberately do this. He shared a story how he offered a woman a job as a cleaner in his house, but she turned it down, because apparently she would make more money begging. I don’t buy that as an explanation for all the beggers, but certainly an interesting insight.

Bolivian Amazon tour

The resident crocodile on our Amazon tour

And the rest

  • Apparently, Venezuelan military planes fly in Bolivia! Hugo Chavez of Venezuela appears to be developing a confederate of allied nations, that look like another bloc of defiance against North America, taking on the leading role now that Cuba has its aged leader out of action.
  • I lost my ATM card a few days into my trip! I found this out when I had about two dollars on me, and without another credit card, you can pretty much understand the situation I was in…along with my counterfeit money issue in Iran, I think the only travelers worst nightmare I haven’t experienced, is losing my passport! I managed to get an emergency visa sent to my employers Bolivia office, but turns out that didn’t work – so I was reliant on about $2000 in wire transfers from family via the god send Western Union (thank God South America is cheap). Western Union is literally available anywhere – there are branches within post offices in Argentina, chemists in Peru, as well as banks and their own banks. At a $70 transfer fee, this is one of the travellers best resources when they are in trouble. On the flip side, I HATE YOU ST GEORGE BANK. It took me 20 minutes to try and call an after hours emergency number, and I ended up having to get my folks at home to call directory assistance, because their website is full of marketing crap. Don’t get me started on the rest.
  • I did a three day Amazon tour on the pampas, and I feel like I need to share my research with the other poor travellers trying to prepare.
    • Bolivia has apparently the cheapest Amazon tours with the most to see. All the tour agencies pretty much have cabins off the same river, and cost the same. Indigena has the cheapest; Inca tours the most expensive with mine middle of the range (Fluvial tours) – and for the same product
    • Flights to Rubbenareque can get cancelled at the last minute, which is the best way to travel and takes an hour (about 70USD); a 4×4 “jeep” takes 12 hours (about 55USD if you can get five people to share the ride); and the bus 20 hours (something like 10USD). Although the bus is cheaper – I’ve seen and heard from others why you shouldn’t; the jeep is a good experience to see the countryside but the bumpy roads can get very tiring, and make sure you leave early in the morning, because our driver post 12am starting getting very tired and was just trying to get there ASAP – which made the ride even more uncomfortable (at around 3 am, I felt he was purposely trying to hit the holes in the road, to keep himself awake!). The entire road to Rubbenareque can best be described as a wide goat track alongside a mountain cliff that drops 100 metres at times. The fact you have industrial trucks and buses traveling on a road that a car barely fits on, adds to the problem – if you are on the bus, to make way for other cars, there is a constant reversing and adjusting ON CLIFFS!! So that’s the reason the bus takes so much longer, and passengers fear for their lives. Actually, just ahead of us we witnessed a truck that fell off the road and crashed to the bottom – accidents are common.
    • As for contacting tour agencies, they all have websites that suck – it’s best to just turn up to La Paz or Rubbenareque and book there – they have tours running every day (we had one over Christmas).
      • The details for Indigena tours in La Paz, which you won’t find anywhere on the net, is the following:

      SAGARNAGA STREET (which is on the main tourist street filled with tours, at the very top of the road) NEAR TO ILLAMPU STREET N?Ǭ? 380 PHONE NUMBER 2110749. E-mail is indigenabolivia at hotmail dot com

      • They are the best because they are the cheapest, and the lady in La Paz is very helpful

And that’s all! Plenty more to say, but message me if I can help anyone trying to plan a trip; as for the wisdom I have acquired, lets do that over a beer 🙂

Bolivian Amazon tour

Search, email and wikis are the catalysts for innovation

A colleague added me to their network of trust on spock, one of the new people search engines, and so I had a play around. Spock and its competitors have come about on the premise that a large amount of search engine traffic is purely due to people: about 7% of all searches are for a person’s name, estimates search engine Ask.com. One percent of the search market is estimated to be worth a billion dollars, so this is a significant market opportunity.

Now take a step back into my mind this year. I’ve been doing a lot of thinking about e-mail this past year: first as I explained to people why wikis and blogs are a better way to collaborate than via e-mail; and more recently, as I prepare a whitepaper for January 2008 proposing we replace using e-mail for our corporate communications with RSS. E-mail is the default tool at my firm and its opened up doors to do things we couldn’t do before, but it’s also why we have e-mail overload, as e-mail wasn’t designed to do this.

Can you now see something I am noticing? Established general technologies like search and e-mail – now being replaced by more specific functions. Some would say you are defining a previously unrecognised niche. That is afterall, what is means to be an entrepreneur.

Traditional Search and traditional e-mail are powerful tools. People over-use them to do all sorts of things that they couldn’t do before. As these general tools were adopted, people could experiment and push boundary’s in ways the inventors of the technologies never thought before. And bam – that’s why we have a love hate relationship with e-mail; and why search has become the default industry underlying the web economy. They are doing something we now need; but because they weren’t invented to deal with that specific need, it is more like a blunt tool being used when all is needed is a glass pick.

Innovation is coming
I’ve been told repeatedly that technology should not drive strategy. I agree to some extent. However, I’ve also proved the management at my firm wrong on that point by results. When I proposed a firm wiki, and it was approved, it was taken as a risk. All I needed was that gateway to get in behind the door, and just let it do its magic. I have witnessed first hand when you give people a wiki – or probably better said a mashup enabler – you will see them take to it because they can now do things they never imagined. A general tool like the wiki in its freedom to manipulate the structure, has allowed staff members to create new ways of satisfying their painpoints. Technology should not drive strategy – I agree. But one thing I am convinced of, is that you need to just drop a technology onto a userbase, and let them experiment. Give them the potential to do something – things you never thought they needed – and watch them take to it like honey to a bee. Technology can help drive innovation through (accidental) imagination, which in turn can drive strategy

How does this link with innovation? MacManus has lamented on the lack of innovation on the web. I’m thinking something else. As these general technology tools have been adopted by people, new niches are being discovered. As I responded to MacManus’s article: the guy that invented the wheel was brilliant; but the guy that attached another three was a genius.

Think innovation on the web is dead? I think it’s just starting.

How many people are there on Facebook?

Facebooks new advertising features allow people to create targetted advertising campaigns. I took advantage of this feature to uncover some data about Facebook’s user base as I designed a mock campaign, because I’ve been curious to know where its strongest.

Although not all countries are listed below (ie, I have friends in Russia and Serbia whose data I could not fetch), this does give a good indication on users by country. The subtotal of 50 million is about the amount of users I’d expect to be on Facebook; the countries not included are obviously small and would make an immaterial difference. Fifty million users is within the ballpark of what sounds right (sorry, no link, but I read it somewhere), so the breakdown seems pretty complete.

I thought it might also be useful to add the data of under 18 year olds, to show social networking is certainly an adults tool now and not just some teen fad.

facebook users in US	Canada	UK	Australia	China	Columbia	Dominican Republic	Egypt	France	Germany	India	Ireland	Israel	Italy	Japan	Lebanon	Malaysia	Mexico	Netherlands	New Zealand	Norway	Pakistan	Saudi Arabia	Singapore	South Africa	Korea, Republic of	Spain	Sweden	Switzerland	Turkey	United Arab Emirates<br />

Update March 2008: I’ve done a follow up posting on March 2008 numbers

Ouch – widgets bypassing Google’s wall

Feedjit
On the right of my blog as I write this, I have a widget – it’s a simple piece of javacript, from the company Feedjit, that allows me to embed a short piece of code to indicate to my readers how other people find my blog. Since the launch of the widget, it seems like it has become very popular with 60 million widgets claimed by the company’s website.

I made a discovery today almost by accident: I accessed my blog on another computer. Or rather, I accessed my blog via Google’s cache – who have replicated my content for their search results, widgets and all. Now when you look at the Feedjit widget (image below left), the data is very different: it no longer shows visitors to my blog, but visitors to Google servers.

If you follow through to the detailed statistics you will even see what the most popular sites are that day, as well as the locations of the visitors. As this is data from the Google cache server, you are effectively getting an analysis of visitors – who they are, what keywords they are searching for, and what they found. So because my blog is part of Google cache, I can effectively hack and sneak in the backdoor of Google’s data.

(Having a quick look, it seems this URL is the main Google cache address; however data will only get logged when someone looks at the cache.)

Feedjit google cacheDoes it matter?
While this is a fun thing to look at and then move on, I think it raises some serious issues – multiple ones at that.

On widgets: With the prolifiration of widgets on the web, has this become potentially the next biggest security risk on the web?

On privacy: It’s not that hard to identify the people making those searches. Search engines handing over data to the government has been a hot issue, with Google resisiting a much hyped story as the company tried to prove it protected its users. With the growing cross-pollination of the web, exemplified with widgets, are we prepared for what it means to have open data (which is becoming inevitable)?

On metrics: Google has a complete download of my blog in its cache, but what I didn’t realise, is that it is a copy of the full blog (with scripts like my web stats). When I look at my statistics, I see an awful lot of activity from computer bots for example. Is this because every time Google, Yahoo or MSN analyse content that has been ripped off my site, I can actually see what they are doing behind their closed walls?

Those are questions with simple but also complicated answers. Either way, if its that easy to hack even Google, then God help us.

Pageview’s are a misleading metric

Recently MySpace, the social networking site that once dominated but is now being overtaken by Facebook, sent me an e-mail informing me that a friend of mine had a birthday. What is unusual, is that although I have received notifications of this type when I had logged into the site, I had never been e-mailed.

Below is a copy of the e-mail, and lets see if you notice what I did:
birthdayreminder

It doesn’t tell me whose birthday it is. In fact, it is even ambiguous as to whether it was just the one person or not. Big deal? Not really. But it very clearly tells me something: MySpace is trying to increase its pageviews.

Social networking sites are very useful services to an individual; they enable a person to manage and monitor their personal networks. Not only am I in touch with so many people I lost contact with, but I am in the loop with their lives. I may not message them, but by passive observation, I know what everyone is up to. Things like what they’re studying, where they work, what countries they will be holidaying in, and useful things like when they have their birthday.

Social networking sites are not just a website, but an information service, to help you manage your life. However as useful as I find these services, the revenue model is largely dependent on advertising, with premium features a rare thing now. So when you rely on advertising, you are going to be looking at ways of boosting the key figures that determine that revenue stream.

Friendster’s surprising growth in May was due to some clever techniques of using e-mail, to drive pageviews. And it worked. E-mail notifications, when done tactfully, can drive a huge amount of activity. Of the what seems like hundreds of web services I have joined, e-mail at times is the only way for me to remember I even subscribed to it once upon a time. Combine e-mail with information I want to be updated with, and you’ve got a great recipe for using e-mail as a tool to drive page views.

…And that is the problem. MySpace has very cleverly sent this e-mail to get me to log into my account. A marketing campagn like that will at the very least, see a good day in pageview growth. But the reason I am logging in, is just so I can see whose birthday it is. Myspace now to me is irrelevant: those pageviews attributed to me are actually, not one of an engaged user.

Pageviews as a metric for measuring audience engagement is prone to manipulation. Increases in pageviews on the face of it, make a website appear more popular. But in reality, dig a little deeper and the correlation for what really matters (audience engagement) is not quite on par.

So everyone, repeat after me: Pageviews – we need to drop them as a concept if we are ever going to make progress.

Facebook’s privacy is smart on technology but stupid in thought

I’ve had to neglect this blog because I have been insanely busy with work and my studies, and will continue to do so for the rest of the year. But I thought I’d post a quick observation I made today, that I found interesting. Even more interesting, because I rarely notice details!

Whenever Facebook notifies you of an e-mail – like for example when a friend messages you – it will actually show you their e-mail. An example is in the screen shot below, which would enable me to click ‘reply’ to their e-mail and it would go directly to their personal e-mail. (I’ve noticed however, that this will only occur if you have already added the person as a friend.)

direct e-mail

This raises some interesting issues regarding privacy. The first being, why the heck is Facebook allowing this? Am I going to reply to my friends asking them what did they say in the message?! Privacy is my right to determine when people can see information about me when I want to – and I don’t want my friends seeing my e-mail. I can think of an example when a friend collected my e-mail from my profile, and adding me to a forward list of chain e-mails. Unlike the postal system for snail mail, where people pay for sending me a message with a stamp, e-mail forces the user to pay when they receive a message through their time. Before I didn’t have a choice, but now with new ways of communicating, I can control what gets sent to me.

This actually is a bit deeper. I’ve seen fake profiles friend request me – I always deny people I don’t know, but I know that lots of my friends usually add people blindly (I remember asking a friend who a friend requester was when I noticed she was a mutual friend with him, to which he replied: “No idea, but she’s hot!”). This now just became a very easy way to obtain someones e-mail – certainly, not as easy as harvesting e-mails from a public facing website, but still another means. The concerns however is not spam but identity threats.

A crucial thing to understand about privacy, is the concept of identifiable data. Corporations can collect data about me until their heart is content and I wouldn’t mind- but only on the basis they can’t specifically identify me. An e-mail address is what I regard as identifiable information: the e-mail I use on various web services that hold different data about me, can be easily linked purely through my e-mail address.

I’ve previously said how social networking sites are a new type of communications, that are far better than e-mail. E-mail is one of the worlds most powerful technologies but also one of the most dangerous. Whilst most would think it is because of e-mail overload and spam, what I really mean is how a single e-mail address can do so much damage if used by someone trying to investigate you and your life.

As our digital world becomes more sophisticated (and scary), lets be clear of some things. People no longer need e-mail to contact you; they can instead contact your ‘identity’ which is far superior (I discussed this in the posting I linked to just above). However with this advancement, also comes the opportunity to regard what your e-mail address really is: a key piece of identifiable data that can link your multiple identity’s across the digital world into one mega profile.

How Google reader can finally start making money

Today, you would have heard that Newsgator, Bloglines, Me.dium, Peepel, Talis and Ma.gnolia have joined the APML workgroup and are in discussions with workgroup members on how they can implement APML into their product lines. Bloglines created some news the other week on their intention to adopt it, and the announcement today about Newsgator means APML is now fast becoming an industry standard.

Google however, is still sitting on the side lines. I really like using Google reader, but if they don?¢‚Ǩ‚Ñ¢t announce support for APML soon, I will have to switch back to my old favourite Bloglines which is doing some serious innovating. Seeing as Google reader came out of beta recently, I thought I?¢‚Ǩ‚Ñ¢d help them out to finally add a new feature (APML) that will see it generate some real revenue.

What a Google reader APML file would look like
Read my previous post on what exactly APML is. If the Google reader team was to support APML, what they could add to my APML file is a ranking of blogs, authors, and key-words. First an explanation, and then I will explain the consequences.

In terms of blogs I read, the percentage frequency of posting I read from a particular blog will determine the relevancy score in my APML file. So if I was to read 89% of Techcrunch posts ?¢‚Ǩ‚Äú which is information already provided to users ?¢‚Ǩ‚Äú it would convert this into a relevancy score for Techcrunch of 89% or 0.89.

ranking

APML: pulling rank

In terms of authors I read, it can extract who posted the entry from the individual blog postings I read, and like the blog ranking above, perform a similar procedure. I don?¢‚Ǩ‚Ñ¢t imagine it would too hard to do this, however given it?¢‚Ǩ‚Ñ¢s a small team running the product, I would put this on a lower priority to support.

In terms of key-words, Google could employ its contextual analysis technology from each of the postings I read and extract key words. By performing this on each post I read, the frequency of extracted key words determines the relevance score for those concepts.

So that would be the how. The APML file generated from Google Reader would simply rank these blogs, authors, and key-words – and the relevance scores would update over time. Over time, the data is indexed and re-calculated from scratch so as concepts stop being viewed, they start to diminish in value until they drop off.

What Google reader can do with that APML file
1. Ranking of content
One of the biggest issues facing consumers of RSS is the amount of information overload. I am quite confident to think that people would pay a premium, for any attempt to help rank the what can be the hundreds of items per day, that need to be read by a user. By having an APML file, over time Google Reader can match postings to what a users ranked interests are. So rather than presenting the content by reverse chronology (most recent to oldest); it can instead organise content by relevancy (items of most interest to least).

This won?¢‚Ǩ‚Ñ¢t reduce the amount of RSS consumption by a user, but it will enable them to know how to allocate their attention to content. There are a lot of innovative ways you can rank the content, down to the way you extract key works and rank concepts, so there is scope for competing vendors to have their own methods. However the point is, a feature to ?¢‚ǨÀúSort by Personal Relevance?¢‚Ǩ‚Ñ¢ would be highly sort after, and I am sure quite a few people will be willing to pay the price for this God send.

I know Google seems to think contextual ads are everything, but maybe the Google Reader team can break from the mould and generate a different revenue stream through a value add feature like that. Google should apply its contextual advertising technology to determine key words for filtering, not advertising. It can use this pre-existing technology to generate a different revenue stream.

2. Enhancing its AdSense programme

blatant ads

Targeted advertising is still bloody annoying

One of the great benefits of APML is that it creates an open database about a user. Contextual advertising, in my opinion is actually a pretty sucky technology and its success to date is only because all the other types of targeted advertising models are flawed. As I explain above, the technology instead should be done to better analyse what content a user consumes, through keyword analysis. Over time, a ranking of these concepts can occur ?¢‚Ǩ‚Äú as well as being shared from other web services that are doing the same thing.

An APML file that ranks concepts is exactly what Google needs to enhance its adwords technology. Don?¢‚Ǩ‚Ñ¢t use it to analyse a post to show ads; use it to analyse a post to rank concepts. Then, in aggregate, the contextual advertising will work because it can be based off this APML file with great precision. And even better, a user can tweak it ?¢‚Ǩ‚Äú which will be the equivalent to tweaking what advertising a user wants to get. The transparency of a user being able to see what ‘concept ranking’ you generate for them, is powerful, because a user is likely to monitor it to be accurate.

APML is contextual advertising biggest friend, because it profiles a user in a sensible way, that can be shared across applications and monitored by the user. Allowing a user to tweak their APML file for the motivation of more targeted content, aligns their self-interest to ensure the targeted ads thrown at them based on those ranked concepts, are in fact, relevant.

3. Privacy credibility
Privacy is the inflation of the attention economy. You can?¢‚Ǩ‚Ñ¢t proceed to innovate with targeted advertising technology, whilst ignoring privacy. Google has clearly realised this the hard way by being labeled one of the worst privacy offenders in the world. By adopting APML, Google will go a long way to gain credibility in privacy rights. It will be creating open transparency with the information it collects to profile users, and it will allow a user to control that profiling of themselves.

APML is a very clever approach to dealing with privacy. It?¢‚Ǩ‚Ñ¢s not the only approach, but it a one of the most promising. Even if Google never uses an APML file as I describe above, the pure brand-enhancing value of giving some control to its users over their rightful attention data, is something alone that would benefit the Google Reader product (and Google?¢‚Ǩ‚Ñ¢s reputation itself) if they were to adopt it.

privacy

Privacy. Stop looking.

Conclusion
Hey Google – can you hear me? Let’s hope so, because you might be the market leader now, but so was Bloglines once upon a time.

Explaining APML: what it is & why you want it

Lately there has been a lot of chatter about APML. As a member of the workgroup advocating this standard, I thought I might help answer some of the questions on people’s minds. Primarily – “what is an APML file”, and “why do I want one”. I suggest you read the excellent article by Marjolein Hoekstra on attention profiling that she recently wrote, if you haven’t already done so, as an introduction to attention profiling. This article will focus on explaining what the technical side of an APML file is and what can be done with it. Hopefully by understanding what APML actually is, you’ll understand how it can benefit you as a user.

APML – the specification
APML stands for Attention Profile Markup Language. It’s an attention economy concept, based on the XML technical standard. I am going to assume you don’t know what attention means, nor what XML is, so here is a quick explanation to get you on board.

Attention
There is this concept floating around on the web about the attention economy. It means as a consumer, you consume web services – e-mail, rss readers, social networking sites – and you generate value through your attention. For example, if I am on a Myspace band page for Sneaky Sound System, I am giving attention to that band. Newscorp (the company that owns MySpace) is capturing that implicit data about me (ie, it knows I like Electro/Pop/House music). By giving my attention, Newscorp has collected information about me. Implicit data are things you give away about yourself without saying it, like how people can determine what type of person you are purely off the clothes you wear. It’s like explicit data – information you give up about yourself (like your gender when you signed up to MySpace).

Attention camera

I know what you did last Summer

XML
XML is one of the core standards on the web. The web pages you access, are probably using a form of XML to provide the content to you (xHTML). If you use an RSS reader, it pulls a version of XML to deliver that content to you. I am not going to get into a discussion about XML because there are plenty of other places that can do that. However I just want to make sure you understand, that XML is a very flexible way of structuring data. Think of it like a street directory. It’s useless if you have a map with no street names if you are trying to find a house. But by having a map with the street names, it suddenly becomes a lot more useful because you can make sense of the houses (the content). It’s a way of describing a piece of content.

APML – the specification
So all APML is, is a way of converting your attention into a structured format. The way APML does this, is that it stores your implicit and explicit data – and scores it. Lost? Keep reading.

Continuing with my example about Sneaky Sound System. If MySpace supported APML, they would identify that I like pop music. But just because someone gives attention to something, that doesn’t mean they really like it; the thing about implicit data is that companies are guessing because you haven’t actually said it. So MySpace might say I like pop music but with a score of 0.2 or 20% positive – meaning they’re not too confident. Now lets say directly after that, I go onto the Britney Spears music space. Okay, there’s no doubting now: I definitely do like pop music. So my score against “pop” is now 0.5 (50%). And if I visited the Christina Aguilera page: forget about it – my APML rank just blew to 1.0! (Note that the scoring system is a percentage, with a range from -1.0 to +1.0 or -100% to +100%).

APML ranks things, but the concepts are not just things: it will also rank authors. In the case of Marjolein Hoekstra, who wrote that post I mention in my intro, because I read other things from her it means I have a high regard for her writing. Therefore, my APML file gives her a high score. On the other hand, I have an allergic reaction whenever I read something from Valleywag because they have cooties. So Marjolein’s rank would be 1.0 but Valleywag’s -1.0.

Aside from the ranking of concepts (which is the core of what APML is), there are other things in an APML file that might confuse you when reviewing the spec. “From” means ‘from the place you gave your attention’. So with the Sneaky Sound System concept, it would be ‘from: MySpace’. It’s simply describing the name of the application that added the implicit node. Another thing you may notice in an APML file is that you can create “profiles”. For example, the concepts about me in my “work” profile is not something I want to mix with my “personal” profile. This allows you to segment the ranked concepts in your APML into different groups, allowing applications access to only a particilar profile.

Another thing to take note of is ‘implicit’ and ‘explicit’ which I touched on above – implicit being things you give attention to (ie, the clothes you wear – people guess because of what you wear, you are a certain personality type); explicit being things you gave away (the words you said – when you say “I’m a moron” it’s quite obvious, you are). APML categorises concepts based on whether you explicitly said it, or it was implicitly determined by an application.

Okay, big whoop – why can an APML do for me?
In my eyes, there are five main benefits of APML: filtering, accountability, privacy, shared data, and you being boss.

1) Filtering
If a company supports APML, they are using a smart standard that other companies use to profile you. By ranking concepts and authors for example, they can use your APML file in the future to filter things that might interest you. As I have such a high ranking for Marjolein, when Bloglines implements APML, they will be able to use this information to start prioritising content in my RSS reader. Meaning, of the 1000 items in my bloglines reader, all the blog postings from her will have more emphasis for me to read whilst all the ones about Valleywag will sit at the bottom (with last nights trash).

2) Accountability
If a company is collecting implicit data about me and trying to profile me, I would like to see that infomation thank you very much. It’s a bit like me wearing a pink shirt at a party. You meet me at a party, and think “Pink – the dude must be gay”. Now I am actually as straight as a doornail, and wearing that pink shirt is me trying to be trendy. However what you have done is that by observation, you have profiled me. Now imagine if that was a web application, where this happens all the time. By letting them access your data – your APML file – you can change that. I’ve actually done this with Particls before, which supports APML. It had ranked a concept as high based on things I had read, which was wrong. So what I did, was changed the score to -1.0 for one of them, because that way, Particls would never show me content on things it thought I would like.

3) Privacy
I joined the APML workgroup for this reason: it was to me a smart away to deal with the growing privacy issue on the web. It fits my requirements about being privacy compliant:

  • who can see information about you
  • when can people see information about you:
  • what information they can see about you

The way APML does that is by allowing me to create ‘profiles’ within my APML file; allowing me to export my APML file from a company; and by allowing me to access my APML file so I can see what profile I have.

drivers

Here is my APML, now let me in. Biatch.

4) Shared data
An APML file can, with your permission, share information between your web-services. My concepts ranking books on Amazon.com, can sit alongside my RSS feed rankings. What’s powerful about that, is the unintended consequences of sharing that data. For example, if Amazon ranked what my favourite genres were about books – this could be useful information to help me filter my RSS feeds about blog topics. The data generated in Amazon’s ecosystem, can benefit me and enjoy a product in another ecosystem, in a mutually beneficial way.

5) You’re the boss!
By being able to generate APML for the things you give attention to, you are recognising the value your attention has – something companies already place a lot of value on. Your browsing habits can reveal useful information about your personality, and the ability to control your profile is a very powerful concept. It’s like controlling the image people have of you: you don’t want the wrong things being said about you. 🙂

Want to know more?
Check the APML FAQ. Othersise, post a comment if you still have no idea what APML is. Myself or one of the other APML workgroup members would be more than happy to answer your queries.

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