Facebooks new advertising features allow people to create targetted advertising campaigns. I took advantage of this feature to uncover some data about Facebook’s user base as I designed a mock campaign, because I’ve been curious to know where its strongest.
Although not all countries are listed below (ie, I have friends in Russia and Serbia whose data I could not fetch), this does give a good indication on users by country. The subtotal of 50 million is about the amount of users I’d expect to be on Facebook; the countries not included are obviously small and would make an immaterial difference. Fifty million users is within the ballpark of what sounds right (sorry, no link, but I read it somewhere), so the breakdown seems pretty complete.
I thought it might also be useful to add the data of under 18 year olds, to show social networking is certainly an adults tool now and not just some teen fad.
Update March 2008: I’ve done a follow up posting on March 2008 numbers
