Tag Archive for 'announcement'

February 2008 DataPortability project report

The DataPortability project has now released its February 2008 report, with a massive thank you to Mary Trigiani and Daniela Barbosa, our Italian and Portuguese glamour ladies in the evangelism action group! The delay this month was due to Mary’s family getting hit by a tornado (!) which had her busy with other things, and the finalisation of our new wiki platform, with the new uri http://wiki.dataportability.org now live for the world to access.

Highlights include:

  • A new logo competition
  • A new collaboration platform
  • The announcement of the”investigation” phase of the DataPortability project
  • …and a lot more

Be sure to read the February 2008 report (and the January 2008 report if you missed it) to get the latest news about DataPortability, as we have commited to be open and transparent about what we are doing.

How Google reader can finally start making money

Today, you would have heard that Newsgator, Bloglines, Me.dium, Peepel, Talis and Ma.gnolia have joined the APML workgroup and are in discussions with workgroup members on how they can implement APML into their product lines. Bloglines created some news the other week on their intention to adopt it, and the announcement today about Newsgator means APML is now fast becoming an industry standard.

Google however, is still sitting on the side lines. I really like using Google reader, but if they don?¢‚Ǩ‚Ñ¢t announce support for APML soon, I will have to switch back to my old favourite Bloglines which is doing some serious innovating. Seeing as Google reader came out of beta recently, I thought I?¢‚Ǩ‚Ñ¢d help them out to finally add a new feature (APML) that will see it generate some real revenue.

What a Google reader APML file would look like
Read my previous post on what exactly APML is. If the Google reader team was to support APML, what they could add to my APML file is a ranking of blogs, authors, and key-words. First an explanation, and then I will explain the consequences.

In terms of blogs I read, the percentage frequency of posting I read from a particular blog will determine the relevancy score in my APML file. So if I was to read 89% of Techcrunch posts ?¢‚Ǩ‚Äú which is information already provided to users ?¢‚Ǩ‚Äú it would convert this into a relevancy score for Techcrunch of 89% or 0.89.

ranking

APML: pulling rank

In terms of authors I read, it can extract who posted the entry from the individual blog postings I read, and like the blog ranking above, perform a similar procedure. I don?¢‚Ǩ‚Ñ¢t imagine it would too hard to do this, however given it?¢‚Ǩ‚Ñ¢s a small team running the product, I would put this on a lower priority to support.

In terms of key-words, Google could employ its contextual analysis technology from each of the postings I read and extract key words. By performing this on each post I read, the frequency of extracted key words determines the relevance score for those concepts.

So that would be the how. The APML file generated from Google Reader would simply rank these blogs, authors, and key-words – and the relevance scores would update over time. Over time, the data is indexed and re-calculated from scratch so as concepts stop being viewed, they start to diminish in value until they drop off.

What Google reader can do with that APML file
1. Ranking of content
One of the biggest issues facing consumers of RSS is the amount of information overload. I am quite confident to think that people would pay a premium, for any attempt to help rank the what can be the hundreds of items per day, that need to be read by a user. By having an APML file, over time Google Reader can match postings to what a users ranked interests are. So rather than presenting the content by reverse chronology (most recent to oldest); it can instead organise content by relevancy (items of most interest to least).

This won?¢‚Ǩ‚Ñ¢t reduce the amount of RSS consumption by a user, but it will enable them to know how to allocate their attention to content. There are a lot of innovative ways you can rank the content, down to the way you extract key works and rank concepts, so there is scope for competing vendors to have their own methods. However the point is, a feature to ?¢‚ǨÀúSort by Personal Relevance?¢‚Ǩ‚Ñ¢ would be highly sort after, and I am sure quite a few people will be willing to pay the price for this God send.

I know Google seems to think contextual ads are everything, but maybe the Google Reader team can break from the mould and generate a different revenue stream through a value add feature like that. Google should apply its contextual advertising technology to determine key words for filtering, not advertising. It can use this pre-existing technology to generate a different revenue stream.

2. Enhancing its AdSense programme

blatant ads

Targeted advertising is still bloody annoying

One of the great benefits of APML is that it creates an open database about a user. Contextual advertising, in my opinion is actually a pretty sucky technology and its success to date is only because all the other types of targeted advertising models are flawed. As I explain above, the technology instead should be done to better analyse what content a user consumes, through keyword analysis. Over time, a ranking of these concepts can occur ?¢‚Ǩ‚Äú as well as being shared from other web services that are doing the same thing.

An APML file that ranks concepts is exactly what Google needs to enhance its adwords technology. Don?¢‚Ǩ‚Ñ¢t use it to analyse a post to show ads; use it to analyse a post to rank concepts. Then, in aggregate, the contextual advertising will work because it can be based off this APML file with great precision. And even better, a user can tweak it ?¢‚Ǩ‚Äú which will be the equivalent to tweaking what advertising a user wants to get. The transparency of a user being able to see what ‘concept ranking’ you generate for them, is powerful, because a user is likely to monitor it to be accurate.

APML is contextual advertising biggest friend, because it profiles a user in a sensible way, that can be shared across applications and monitored by the user. Allowing a user to tweak their APML file for the motivation of more targeted content, aligns their self-interest to ensure the targeted ads thrown at them based on those ranked concepts, are in fact, relevant.

3. Privacy credibility
Privacy is the inflation of the attention economy. You can?¢‚Ǩ‚Ñ¢t proceed to innovate with targeted advertising technology, whilst ignoring privacy. Google has clearly realised this the hard way by being labeled one of the worst privacy offenders in the world. By adopting APML, Google will go a long way to gain credibility in privacy rights. It will be creating open transparency with the information it collects to profile users, and it will allow a user to control that profiling of themselves.

APML is a very clever approach to dealing with privacy. It?¢‚Ǩ‚Ñ¢s not the only approach, but it a one of the most promising. Even if Google never uses an APML file as I describe above, the pure brand-enhancing value of giving some control to its users over their rightful attention data, is something alone that would benefit the Google Reader product (and Google?¢‚Ǩ‚Ñ¢s reputation itself) if they were to adopt it.

privacy

Privacy. Stop looking.

Conclusion
Hey Google – can you hear me? Let’s hope so, because you might be the market leader now, but so was Bloglines once upon a time.

Russia

My first experience with a Russian, was on the flight from Dubai to Moscow (connection from Tehran). She was my flight neighbour – a twenty-something singer-musician. She didn?Ǭ¥t say much, although she was taking a swig of her bottle of vodka every five minutes. I presumed she had a serious flight phobia.

Turns out there was no phobia. And that bottle of Vodka was three-quarters finished by the time the plane took off. Apparently, she drinks a bottle a day (I always thought it was an apple a day that kept the doctor away?). And what I thought was a quiet neighbour scared of flying, turned out to be a sarcastic alcoholic who started getting a little too friendly.
Half-way into the flight I decided to put her in her place and end the advances, which made the rest of the flight fairly awkward. But nevertheless, I had just had my first Russian experience: alcoholic, sexual, and incredibly sarcastic. Was this a premonition of the days to come?

A bear. Near the river in St Petersburg

Walking across, I saw this fuzzy bit of hair. I thought to myself “that’s a damn big dog”. I walk to the other side of the wall, and it turns out it was a bear.

I had an awesome time in Russia. I spent about ten days there, however to say Moscow and St Petersburg are Russia, is like saying London and Paris are Europe. Needless to say though, alcohol, sexuality, and every type of Russian stereotype you can think of, did feature prominently on my trip.

Russia and alcohol
The contrast between Iran and Russia with regards to alcohol is as startling as say, Osama being elected as the new Pope of the Roman Catholic Church. You can get a bottle of Vodka for practically the same price as a bottle of water. But it is not the cost of alcohol that left me shocked – it was the amount of alcohol Russians drink that shocked me.
An example was on my last day in Moscow, I was on the metro coming from the suburbs with my two buddies from the hostel. On the train, we started talking to some girls next to us – because they looked like they were not a day over 14, and drinking what looked like alcohol (one was also a dead-set ringer for Avril Lavinge). Turns out they were 18, but even so, the legal drinking age is a few years more. It was about 2pm on a Sunday afternoon, and these girls were drinking a 12 per cent alcoholic energy drink. They were also a bit pissed. And no one on the train found this unusual at all.
The streets are filled with people drinking in the middle of the day, like a woman causally having lunch with a beer. It’s not just excessive alcohol, but just a lot of alcohol! Kiosks in Moscow that dot the streets with food and beverages, are also stocked up with alcohol. Alcohol is literally everywhere. Even a seasoned Aussie drinker like me couldn’t help but feel uncomfortable at the drinking culture.

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St Petersburg is architectually awesome

Russia and sexuality and beauty
When someone would ask me what my ideal woman looked like, I never knew how to answer that question. In the 30 minute metro ride I had when I first arrived from Moscow airport to the hostel, I saw 28 versions of my ideal woman. Enough said!

I met this dip shit Australian at a nightclub, who been working in the security business for the last eight months. I felt like hitting him because it was such an imbecile, but he did say something that sums it up pretty well (when asked why he likes it so much here): “Because the women are beautiful and the men are ugly”. A little harsh, but so true. Women go out of way to display their femininity – which I suppose is something all European women do, but Russians definitely are a cut above the rest. In boiling hot Iran, all women have to cover themselves completely. In barely five degrees Russia, women are wearing skirts that you see on a beach party. And apparently they even do it in the middle of winter at minus twenty degrees weather.

As for sex: how many times do you go to a nightclub and there are professional strippers on the bar? This one club in St Petersburg, I would be dancing, and then there would be an announcement every hour or so. Everyone would gather around an elevated stage with a pole, and watch the five minute routine – men and women alike watching a strip tease dance that repeatedly left my tongue on the ground. When finished, the disco music would start again, and everyone would resume to dancing as if nothing had just happened.

Women in Russia - freezing, and yet they still wear short skirts

I asked a member of the female species why do they wear such short skirts, in such cold weather. Answer: “Because it looks good”.

Russia and stereotypes
Forget the stereotypes, this is what I experienced: Russians are educated, cultured, and will go out of their way to help a stranger. My shock of this last fact was exacerbated by how I was not expecting people in large cities like Moscow and St Petersburg to be friendly – which are the largest and fourth-largest cities in Europe respectively. A typical example, was when I caught the train to the city centre from the airport. Moscow’s metro is the best in the world – which also means it is bloody complicated, especially for someone still learning the Cyrillic alphabet. I got off the wrong metro station, and asked a man where the hell was I. In his limited English he told me to follow him and walked me to the next station where I was meant to be connecting at – a five minute walk completely out of his way. This is but one example where people went out of their way to help me.

They say that when in Rome, you do as the Romans do. And it?Ǭ¥s not just for experiencing the culture, but for safety reasons as well – you don’t want to stand out as a tourist. But stand out I did. My drunk neighbour on the flight had also made the comment that I looked different. Apparently “American”. Still trying to work that one out.
Fortunately, I didn’t have any problems even though I had foreigner written on my forehead and I did have a bit of fun with it. But the homogeneity of the population is amazing, and people that look different like the people from southern Russia, are constantly pulled up by police on the street for passport and bag checks.

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Can you see it, on my forehead? It says “I am a foreigner”

Actually, a slight tangent: in St Petersburg, a university professor from Cambridge university, tried to pick me up. To cut a long story short, I had coffee with him, whilst he attempted to impress me, and invite me back to his apartment for drinks and to see his jacuzzi. The reason I am mentioning this story, is not because of how disgusted I was that a lonely gay man twice my age tried to pick me up, but rather to vent my anger with him because this is my blog and I’ll cry if I want to.
During our discussion, he complained how the Russian academic staff at the university were all straight, which was a weird thing as everyone back in England in his architecture department is gay. And how it bothered him, how they treated him differently. I completely agreed with him, and how bad it is homophobia is so strong here – ever since I got over my schoolboy homophobia, I have always supported gay rights. But then he said two things that made me angry.
The first thing was how he likes St Petersburg because everyone here is white. He doesn’t like the coloured people he has to mix with in London.
The second thing, was how impressive the architecture is in the city. What makes it so impressive, is that the Tsars had millions of slaves dying to make this grand buildings – something a western European ruler would never be able to get away with. And that is what makes them even more special.
So here I am with one of Europe’s leading academics (apparently), sympathising with his inequality, and yet he goes on in the same breath to say how good it is to be in a city full of white people which was built by generations of rulers who had no regards for human life. I felt like getting up and yelling at this maggot to go shove a communist sickle up his arse.
However gay rights are something Russians are not exactly supportive. I had a few conversations with some girls on several issues, and it is interesting to see how traditional minded they are. Point being, how socially conservative the youth are ( just imagine what the adults are like!).

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This church in Moscow took 44 years to build, and was later knocked down by Stalin. They recently rebuilt it, using modern technology, in just four years. The interior is amazing.

Then again, the gay thing might have something to do with the fact that there are ten million more women than men in Russia! Settle down though boys – some statistics a friend of mine dug up show that the numbers don?Ǭ¥t actually skew until after age 33 – there are actually slightly more men than women before that. Yet the numbers do imply the affects of three of Russia’s biggest problems: AIDS, Booze, and Chechnya.

There were an estimated 860,000 people living with HIV at the end of 2003 in Russia, and this figure looks set to increase. It has the highest HIV epidemic in all of Europe, although numbers do appear to be falling. The affects of such a disease, especially with an aging population though – is bad.
Alcohol is a serious problem. When Mikhail Gorbachev’s anti-alcohol campaign was launched in 1985, within two years life expectancy for men increased 3.2 years for women and 1.4 for women. Those improvements have since been lost, but it does tell a sad story. Russia, with a population of 143.2 million, has 2.37 million registered alcoholics. The average quantity of pure alcohol per person is 8.7 litres. That’s like everyone in Russia drinking 53 ml of Vodka a day.

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Moscows metro: deep, man.

Chechnya is a topic sensitive to Russians. Especially given the terrorist attacks on ordinary Russians by Chechnya’s militants wanting independence. Vladimir Putin recently said he wishes all Chechnyans are flushed down the toilet “We?¢‚Ǩ‚Ñ¢re going to chase terrorists everywhere. If we track them down in a loo, we will rub them out in the loo, too.” This is the head of the government saying this. The fact he can get away with it – and also the reason why he said it – shows how much the war has affected the Russian psyche.
However the wars no doubt have had an impact on population numbers, especially with men who are the ones sent to war. Between 150,000 and 160,000 people have died in the two wars in Chechnya, according to Taus Djabrailov, the head of Chechnya’s interim parliament. The toll includes federal troops, rebel fighters, and civilians who died or went missing during both the first conflict (1994 to 1996) and the second, which began in 1999 and continues today. (Source). And lets not forget Afghanistan, which was Russia’s ‘Vietnam’ in the 1980s.

Mr Putin is also busy putting together the third Russian empire. People don?Ǭ¥t know who it is that controls their country, but as my friend Vera said, one more step backwards and she is out of there. Russia is a country in transformation. A strong man is needed to reorganise a country of its size, seeing as its democratic institutions have grown organically from a sick Soviet Empire (or rather, they have been re-branded as democratic). But a dictator is a dictator. The English-press in Russia seem to buzz with theories on how Putin will hold onto power, as he is legally restricted to two presidential terms. Given the nature of power, it is fairly obvious he will not let go the reigns of the government. However his decision on how he does this, will have huge ramifications on a country struggling to recreate itself.

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The double-headed imperial eagle, and the communist star – symbols of two former Russian empires. Wonder what Vladimir is cooking up for his new empire

Economically, the country is not healthy, reliant on oil and arms sales. Apparently 80 per cent of the country’s wealth flows into Moscow – which really makes me wonder what life must be like in the rest of Russia. One set of figures about wages I heard were as such: the average monthly salary is 9000 rubles. A doctor is payed about 3000 by the State (however his secretary probably gets 5000, because she is privately employed). Nine-thousand rubles is about 415 Australian dollars, 315 US dollars, or 260 Euros.

Those numbers are low, but it doesn?Ǭ¥t shock me that much, because I have been to a lot of poor countries where the wages are very similar. But what shocked me was that these are figures for people in Moscow. And in Moscow, I found the prices to be comparable to Sydney and New York. In Australia, the average monthly salary is $4,300 – ten times more than what I was told as the average salary in Russia/Moscow.

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You throw money over your shoulder for luck, and the babushkas behind you desperately catch the money. There are more billionaires in Moscow than in any other city in the world, and as you can see, plenty of poverty as well

Russia has one of the worlds richest histories, although a very brutal one as well. A visit to European St Petersburg makes you stagger at the cultural richness of the country, and Moscow’s fast paced, hedonistic consumer lifestyle, makes your head spin to think this was once the communist nerve centre of the world (communism? where?!)

If Russia’s leading two cities have transformed that much in 15 years, I am looking forward to see what it will become in another 15.