Frequent thinker, occasional writer, constant smart-arse

Tag: attention (Page 3 of 3)

The power of feedback

Validation of a persons self-worth is a key aspect of being human. Why do we like praise, but not criticism? Because the former validates our self-esteem, the latter contradicts it. Insecure people tend to seek more validation from other peoples opinions – because they need other peoples opinions to validate their self-esteem. Wonder why the modest don’t boast? It’s because their validation is not derived from having to tell you so that you know. They already know you know, and if you don’t agree, they don’t care – they’re self validated.

However no matter how secure you are with yourself, everyone loves a bit of validation – it’s just some people need it more than others, or possibly, we all have different ways in how we validate ourselves. Some fish for compliments on their looks; others validate themselves through great achievements. Validation of who we are, is what drives almost everything we do. That’s why an atheist should never bag out religion to a believer – the argument about whether God exists is irrelevant; what is relevant, is that by criticising the existance of a religious establishment, you are actually criticising a person’s self-identity that has been built on that establishment, by effectively de-validating their belief system.

Motivation systems are complex, and I by no means claim to be an expert – but I do know, that the power of feedback is one of the most effective ways of motivating an individual, especially when it comes to content creation. In the context of web-services, recognition and validation are key: people will stick around on your site, if they feel a greater sense of self-worth because of it.

There are two ways people feel validated on online communities: analytics and responses. Analytics in the sense of statistics: page and profile views, unique visitors, popular content. Most bloggers arn’t really making money out of their blog – so why is software that provides statistics on their readership so popular? Because knowing people read your blog, is a form of validation. A bit like how an insecure teenage girl feels validated by the attention she myspace profilegets from sleazy older men. Right now, I am writing this blog entry because a reader asked if I could write more about the interaction between psychology and successful web start-ups. His comment validated my opinions, spurring me to write more on the subject.

Likewise, Myspace users will post a “Thanks for adding me” comment on a new friend. Why? Because it means more people will visit their profile. The reason I can say there are ulterior motives to just thank someone, is because they could have said “thanks for adding me” as a private message. So it then begs the question of why do they want more people to visit their profile? Because people get an ego boost seeing their page count go up.

Statistics to something you’ve created, are a quiet form of feedback. The more views, the more validated you feel by that. Popularity is a great feeling!

A second type of validation, is a bit more direct: it’s through the interactions with people. When people create content – photos, blog postings, whatever – nothing is more satisfying for them than a comment.

Features like Flickr’s recent activity are also apparently, what makes it so addictive. Again – it’s a form of validation. By responding to something someone has created, you are giving value to that creation – that feedback can make someone justify the effort, by providing recognition.

Sometimes the most powerful way a boss can keep their employees satisfied, is by a simple “thank you”. Recognition for effort expended by someone, can sometimes be all that someone needs to keep going.

Think you have a killer web2.0 app? You might. But unless a user feels like they are getting feedback on their existance and content creation, their first visit will likely also be their last. Feedback feels good. People want to feel good. So go and make them feel good about themselves.

How to become the next Google

During the industrial age, information was a scarce commodity. The flow of information was controlled by the mass media – books, newspapers, television – were the sole distributors of information. The media during this age had a huge influence on society because the mass media was effectively the "gatekeeper" of information in society. Supply, or rather the distribution-capacity to supply information, was limited.

Criticism of these gatekeepers occurred for their power on what information they distributed, a thing the internet changed. We now live in the Information Age, which has come on the back of the internet. This has opened up the distribution points of information ?¢‚Ǩ‚Äú access to information is no longer dependent on the mass media – and availability is no longer confined by physical constraints (the internet has potentially an infinite storage). No longer do the traditional gatekeepers control the flow of and access to information.

The consequence of losing the old gatekeepers is that information is now plenty and consumers face information overload. Due to an environment of limited distribution in the Industrial Age, the mass media by consequence filtered information for consumers. Now with infinite information available, consumers are finding it difficult to filter information: identifying quality information was a role that wasn’t totally appreciated before. The cost of consuming quality information is being bourne by the consumer, as they are forced to identify it themselves.

The attention economy has risen as an important factor, as consumers only have limited attention to view the now unlimited amount of information. The new scarce commodity is no longer information, but the attention of consumers. Demand for information is now limited – people only have so much time to sift through the abundance of information.

Why search and aggregation services are valuable to consumers
The 1990s saw the development of search engines as a solution to this problem. Search engines have now become the new gatekeepers of information, as they provide consumers a means of filtering information and returning only what is relevant. Search works as a filtering system because consumers identify what they want, and a search engine simply needs to associate pre-indexed information that best matches that request. Innovation in search is about increasing the relevance of information to that request.

Other technologies have also been developed, which allow for the filtering of information. "Aggregation" services similar in role to what newspapers for example traditionally did – help pull together information from disparate sources. The value of these aggregation services, is in the value of relevant information to the consumer – a similar scenario to search. Search engines help consumers pull information; aggregation services push information, with what they think a consumer would want.

With both these "pull" and "push" technologies, consumers are reverting back to an industrial age concept of trust in brands. Google’s search for example, has impressive technology. But so do its rivals. User experience aside, the biggest advantage Google has is that users trust its brand more for the quality of information provided. Users trust Google to provide more relevant information – relevance is quality. The same reason why consumers used to trust a broadsheet newspaper over a student newspaper, is in the credibility of that brand to provide quality. The brand was and still is a way for consumers to filter information – or rather, trust others to provide information they can rely on.

The future

If you are looking to start a new search engine that will beat Google: don’t. If you think you have a brand new of way identifying quality information: spend your efforts there. Remember the reason why search, RSS, and profiling aggregators are important to consumers, is because they help them find the best quality information, in the shortest period of time.

You can’t beat Google at search. And if you do, by the time you do, it will be a waste of time because the industry will have evolved. Innovation on the internet and the Information Age, is about understanding why the traditional gate keepers were so effective in what they did. The last decade has seen some clever innovation – but we still have a long way to go.

I’m on the APML workgroup

As Chris announced, I’m now a member of the APML work-group. So the question, is why have I joined it? Because profiling is huge. People are only starting to get to grips with the loss of privacy on the web – I suppose an externality of an electronic world. I remember reading about some guy who posted on a marijuana bulletin board in 2000, and that it still comes up in Google searches. Prospective employers, prospective girlfriends, prospective anything – he now cannot control the information that he was once a pot head. It’s like someone watching you get changed, and you don’t have the option of pulling the curtain. Privacy, is about giving you the choice to use that curtain – whether you’re an exhibitionist or not!

Something a lot of people arn’t aware of, is the amount of data other companies are collecting – and you can’t control it. You reading this blog posting – I can find out what browser you have, what city you are viewing this from, who your Internet service providor is – heck I even know what version of windows you use. And I’m not even trying to profile you – think about Google or DoubleClick that know of every website you visit by placing a cookie on your computer.

Why do people want to collect information about you, known as your “attention data”? Because they can profile you – and when you can profile someone, you can personalise the experience for them…and target their advertising better.

The APML standard does a very simple thing: it allows you to control your “attention”. It’s still early days, and although there are some smart people discussing some deep issues on it, everyone on the work-group is still feeling their way of where this standard is going to go.

If you have thought about targeted advertising – and if you don’t you should – I would watch this standard. Or better still, start discussing it – this is a huge opportunity to set things right, before the Internet dominates our lives.

Building a (sustainable) business

One of the highlights at Bar camp Sydney, held on March 3rd 2007, was a presentation by Martin Wells and Mike Cannon-Brookes on “How to Start a company”. Both men have a lot of wisdom to share, which was worth every penny (no pun on the fact the event was free). However despite an awesome presentation that covered a lot of ground, there was one slide that in particular annoyed me. It bothered me so much that I wanted to say so, but I thought it might be better to let it be because the guys were doing an otherwise great job.

My problem was slide number two. It listed four companies as ‘ideal’ start-up businesses for all those in the room. Those companies were Flickr, Del.icio.us, YouTube, and MyBlogLog. Why I had a problem with that, was because if that is what web entrepreneurs are being told to look up to, then we have a bit of a problem.

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Biz is back

It’s been over a year since I returned from my trip, and updated this blog. Shit farken.

Life as been very full for me – work is demanding, the diploma I am doing life-threatening – but having said that though, I don’t miss traveling. I do think about my experience a hell of a lot – it was a lot more than just a museum here and a party there – but I am very settled here now and not itching to go (yet). I am focussed now on another one of my life’s goals, which put simply, is setting myself up for the rest of my life – making money doing something I love to do. So what do I love to do?

Well I’ll save that for another time, but one thing I have to start doing again is to get back into blogging. I’m a writer at heart, and I’ve been meaning to get back into it since – well, since December 2005. I’ve done some internal blogging at work this year, and I attended the first ever bar camp in Australia yesterday, and I realised it’s time to stop putting it off, and time to start doing what I should be doing. I’ve just upgraded wordpress, and I need a new design other than this default crap, but I’ll leave that for when I have time (which is when I procrastinate for my exams…)

So here is to Liako.Biz – mark II! And I promise, no whiny stuff about my life – I blog because I have an opinion – not because I want your attention to validate my existence. So check out my next post, which is a sign of things to come…

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