People think like two-year-olds

A few thoughts:

1) Property ownership is one of the central tenets of capitalism.

2) At work, I am involved in a special assignment. Throughout the initiative, I’ve caused a lot of friction with various groups because it was perceived that I was infringing on their “territory”.

3) Myspace allows users to customise their profile however they want. And people do.

4) My two-year old niece is going though a stage where everything is “hers”.

5) Capitalism works better than any other economic system; my firm is very successful as an organisation; Myspace is a run-away hit; my niece is a happy baby.

Notice a trend? The only difference between you and a toddler is that you don’t say “mine” every time someone takes your toy. Want to get peoples’ support or to buy your product? Then remember this: property and giving people a sense of ownership is how us humans work. We take comfort in what we can control.

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